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Archive for the ‘Social Media’ Category

Buying Facebook Likes Is Bad

Thursday, April 17th, 2014

I love spam.  Not in the sense of actually loving it because really I HATE it.  (I’m using the word “hate” here, as Melvin Udall said.)  But I love it because it gives me so many topics to blog about and show our clients why the crap people are selling you on the internet is just that:  Crap. 

Take the spam message we received on our Facebook company page (see image below.)  People are still selling Facebook Likes, which means people are still buying them.  If consumers would wise up and stop buying this guff do you know how much spam would instantly go away?!  As long as there’s money to be made these people will still continue to fill your inbox with spam!buy-facebook-likes

So why is buying Facebook Likes bad for your company and your Facebook page?

The Likers will never buy from you and will never be loyal to your brand
If the new Likes are generated by real people, those people are likely located in third world countries and made a nickel or a dime to Like your Facebook page.  They will never purchase anything from you, never have anything constructive to contribute to your Facebook page, and will never share your brand with a potential customer.  Even worse, the Like may have been generated by a bot, and as far as I know bots don’t have any buying power yet. (Yet.)

You won’t have those Likers for long
In 2012 Facebook announced they were taking extensive steps to weed out fake accounts and fake Likes.  The process is automated of course, so not only have companies seen fake Likes go away, they’ve also seen some legit ones scrubbed too.

Your Facebook page will still look like a ghost town
If your Likes are fake, people aren’t going to comment on and share your content.  When people comment on and share your content it helps to boost your message and get it in front of more people, and also helps your SEO.  

Facebook Promotions to fake Likers
If you plan on promoting your posts you’re going to pay to promote those posts to fake Likers.  Talk about throwing good money after bad!!

So just like absolutely everything else in the internet marketing industry, shortcuts will yield you fake short-term gains and absolutely no long-term payoff.  If a company is selling you tricks and sleight of hand it’s not because they care about your company, it’s because they are trying to make money off of you.  Any solid marketing company will be up front with you that marketing is honest, hard work and as long as you own your company you must be actively and effectively marketing if you want to thrive and grow.  It’s not as easy to sell that message but it’s just the way it is.

The Internet is Dead!

Wednesday, April 9th, 2014

In the headline-driven web and the bumper sticker world in which we live, misinformation is all around us.  Bloggers and news websites write candy-coated headlines to try to entice the all-important click to their website, and information consumers are so inundated with noise they don’t take the time to truly read any longer.  In the olden days (oh yeah I’m feeling old now) people would read the newspaper front to back.  It was their  daily source of written media and they would take the time to read it cover to cover.   Now we glance at our social media and blog feeds and scroll past tens and hundreds of messages per day all competing for our attention. peace

As such bloggers and news sites have to write headlines that make you stop and click.  You’ll see things like “The Internet is Dead” and other bold headlines that make you go hmmm.  But then if you actually click through and read the story you’ll find toward the end of the story the writer may say something like, “So the internet isn’t REALLY dead, but…” and spin the story to fit the headline.  Sometimes I get mad when I actually get to the point of the story because I feel like I was duped into reading something that wasn’t really about the topic I thought it was in the first place.  Kind of like people who saw my title, “The Internet is Dead” and thought it may be some thought-provoking article from an internet marketing company about how our industry is dying.  (Sorry folks, but the internet is here to stay so you’d better learn how to leverage it for your business.)

Unfortunately these misleading headlines make it extremely difficult for information consumers to sort through the noise and make judgements as to whether the information they scan is accurate.  If our technology channels are molding a “scanning culture” I wonder how our children will fare in processing and learning new information?  People like me who grew up in the old-style media and is immersed in the new media understands what has happened.  That’s why when I see a ridiculous headline I immediately put my Skeptical Hat on and look for the angle in the story (after I actually read the whole story!)   If children grow up scanning and not fully reading, vetting and comprehending, what will they actually learn?  Does it change HOW they learn?  That’s for people smarter than me to figure out, but I am smart enough to know we’re doing our kids a disservice if we don’t teach them how to navigate this crazy world we’ve created for them.