Making Your Site
Search Engine Friendly - Spiderability
Search engines are the public's first choice when shopping online or just for information . It's also proven that people don ' t usually go beyond 2-3 pages of results. That's why ranking high is highly valued but you should at least strive for the first page. To rank well your website should be "Search Engine Friendly" using the following methods:
1) Linked by Popular Vote
Search engines should find you . This can be achieved by acquiring links from other high ranking sites . Your rank is then based on the popularity of the linked site .
2) Content is King
No one can guarantee a top search engine position, however a site with keyword rich content will significantly improve your ranking . Also be careful not to write with only search engines in mind and remember that your visitors are your target audience . If you are trying to sell something then give a good description of the product.
3) Some Metas are Still Important
Give a good TITLE and DESCRIPTION to each web page
4) Work with the Times
All links in your site should be standard hyperlinks and not java script generated hyperlinks or flash codes. At this moment only google can pick up links from java script and flash codes.
5) Show Them the Way
Search engines should be able to crawl your entire website freely without getting stuck on the home page. Both visitors and search engines should also be able to navigate to any page within 2-3 clicks. Having a clear navigation and sitemap helps in this case.
6) Beware of Scams
Avoid SEO scams such as "We can rank you within 48hours". The internet is huge and new websites are submitted to search engines everyday. Search engines will take the time to crawl and re-crawl your site. A slow climb to the top position gives you a better chance of being staying at the top, while using unethical practices to jump can get you banned from all rankings permanently .
7) Know the Big Players
Another SEO myth is that "your site will be submitted to 1000's of search engines". The truth is that the majority of search engines pull their results from the four major search engines: Google, MSN, Yahoo and Teoma. You may rank well on one search engine and not at all on another, or two results may list you at different positions based on each search engine's algorithm . In addition to search engines, submitting your site to www.dmoz.org (the open directory project) is a good idea.
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