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The Lounge

The Lounge: Losing a Customer

Professionalism Tips - 4 Ways To Show Customers They Can Trust You With Their Business

Professionalism can be defined as conducting your business with complete respect for the feelings of your prospect or customer. It is vital for you to convey professionalism to every prospect and client, as they will not trust their business to a person or company that does not respect them.

Here are four tips to keep you on track:

1. Loosen up at the same rate as your prospect or customer. People look for a company and business with a similar style and personality as them. If your prospect wears a suit, you need to wear a suit. If your customer addresses you as "Mr. West," you need to address her as "Ms. Edwards."

In fact, it is even better to stay one step ahead. If your prospect wears khakis and a button-down, you should wear a light suit. If your customer calls you by your first name, continue to address them as Mr. or Ms. until they ask you to use their first name.

Keeping up your professional appearance and manners is vital to gaining customers and keeping them.

2. Avoid bringing up personal matters in a new business relationship. This goes along with the first point. Your prospect is looking for a particular level of professionalism. Let your prospect introduce personal information before volunteering your own.

Many businessmen and businesswomen believe you must get buddy-buddy with a prospect or customer to have a good relationship with them. In reality, prospects and customers are not always looking for friendship--sometimes it is just business.

Wait for personal cues from your client. If you become too informal too fast, they may view you as unprofessional, disrespectful or even untrustworthy.

3. Bashing competitors is taboo. When competitors are brought up in conversation, the natural reaction is to go on the offense and begin bashing them. Never, ever do this. As far as you know, your prospect is currently working with that competitor and actually hired them personally.

You should believe in your product so much that you don't even view yourself as having competitors. If your competition is brought up in a sales meeting or other such situation, all you need do is list a few ways your product is different from that competitor and, therefore, better.

Bashing your competitor may get your point across, but it will also probably wreck your image and lose your business. Blasting rivals is highly unprofessional.

4. Be punctual for all appointments. Never leave your client waiting. Not only is lateness unprofessional, it is insulting. Your prospect's or customer's time is no less important than yours. They have meetings to attend, calls to make and letters to write just as you do. To be late to an appointment is to tell a prospect or customer you do not value their time.

Make sure you are on time to every appointment. If the appointment is not at your place of business, it would even do well to be two or three minutes early.

Punctuality is an absolute must for every professional. Show your respect by being on time.

As business places become laid-back, professionalism is becoming overlooked and underrated. Never fall into the trap of informality. Prospects and customers want to work with people and companies that are professional and respectful.

Follow your customer's lead in loosening up, avoid personal matters, don't bash your competitors and be on time for all appointments. If you obey these four rules, your prospects and customers will see you as a professional and will trust you with their business.

Article Source: http://EzineArticles.com/?expert=Jerry_West

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The Tech Report

The Tech Report: Helpful Websites to Make Your Life Easier

Implementing Pay-Per-Click

What is it?

Many business owners have delved into the Pay Per Click arena to try to make their business stand out above their competition online. However there are some basic rules you should follow when setting up your campaign to ensure you are spending your valuable marketing dollars wisely.

The first thing to keep in mind is that your Home page may not be the best place to send people when they click on your ad.  The purpose of your ad should be to sell a product or service, not to simply drive people to your website.  For example, if you are trying to get people to sign up for a membership on your website, the ad should take them to the Membership Signup page, not the Home page.

Don't have pages on your website with strong call-to-action?  Maybe you need to have portions of your website redesigned to accommodate your click-throughs.  Or you can have your web developer design “landing pages” for your Pay Per Clicks.  Landing pages are intermediate pages that are designed with very strong call-to-action to convert sales, encourage membership, buy a product, etc.

The last thing to remember is that you should have your web developer evaluate the terms for which you want your ad to appear.  You may think that people search for “ Florida widgets”.  But a keyword analysis may find that more people are searching for “” Florida widget manufacturers”.  You should also keep in mind that it is not necessary to have a Pay Per Click ad appear when someone searches for your company's name; that should appear in the organic search.  However this may be a short-term solution if you are having difficulty ranking because your website is not optimized for search engines.

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Max Media

Max Media: Creative Ways to Build Your Brand

Marketing to Millennial's

So much has happened since the "Summer of Love." Scandals, war, disco, the dawn of the PC and the Internet. Forty years of advertising to one age group: The Boomers.

We all know the Boomers- idealistic.  crusaders.  moralistic.  Spiritual awakening.  Age of Aquarius. 42-62; but you may not know these potential clients:
Gen X       - reactive.  cynical.  risk-taking.  Worried the good times will end.  25-42.
Millennial   - civic minded.  Will live through the disaster the Boomers create.  5-25.

For forty years advertising to the boomers has worked and worked well, but as the Boomers said "a rolling stone gathers no moss." Times, as they were, are changing and new strategies are needed to capture these markets.

In the past marketing to GEN-X was hit or miss, a "Shot in the Dark" if you will. It seemed that as soon as the marketing gurus nailed them down they shifted.

Millennial's seem to be totally surrounded with Green and iAnything, seriously.. slap an "i" before any product and watch it fly off the shelves. Millennial's are civic-minded, team-players, conformists .  They listen to authority.  They work well in hierarchies .  They respect their parents!  But keep their secret, digital life to themselves.  At college they sleep in much later than Xers, and haunt the night hours, but when they enter the workforce, the re-orient their patterns and get to work on time.  They are more cautious about sex, avoid drugs, but drink way too much.  Their tastes are more conventional.

The Millennial's broken down:
- They are different! Though it seems that they are only online using social networking sites like MySpace, Facebook, Digg, and Fark they are actually masters at multitasking. They are into everything! Viral advertising (word of mouth) works well but don't forget prints and other forms of traditional avenues. With such a broad span, be careful not to over-saturate the market. The tricky thing is that they KNOW these sites are driven by banner ads and paid for by marketing and as such they don't see the ads as well as advertisers like.
-Team Players- Unlike Boomers and X'ers who strived to standout, Millennial see themselves as part of a bigger whole.
-Conservative- One of the many paradoxes about this generation is that they are more conservative when it comes to themselves but more accepting of others who differ from their image. For instance 20 years ago advertisers would make sure that the man in the advertisement didn't look to "girly" for fear of a knee jerk reaction from the Boomers; where as now the Millennial's don't necessarily identify with the people in the AD but more with how the product is presented.
-Mom and Dad- Unlike the X'ers who asked their parents to drop them off around the block from school as to no be seen anywhere near them, Millennial's value their parents input and seem to talk with them more than marketers are used to. Impulse buying isn't as big with Millennial's they seem to like talking it over first.

 

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This Month in History

1671 - Crown Jewels Stolen!
1881 - American Red Cross founded
1912 - First American in Space
1914 - First National Mother's Day
1931 - Empire State Building dedicated
1934 - Police kill Bonnie and Clyde
1937 - The Hindenburg disaster
1945 - Germany surrenders
1954 - Brown v. Board of Ed is decided
1970 - Kent State Massacre
1970 - Levitow receives Medal of Honor
1977 - Star Wars opens
1980 - Mount St. Helens erupts
1981 - Bob Marley dies
1984 - Soviets boycott L.A. Olympics
1997 - Deep Blue Pawns Kasparov

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Sarasota Chamber

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Good Morning, Greater Sarasota!
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The Lounge:
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B2B Spotlight:
Mike Walsten- Injury Scout

The Tech Report:
The Importance of Inbound Links

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Quick clean and to the point

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