It doesn't matter if you get a million people to your website every day. If none of your visitors are buying from you, all that money you spent on search engine optimization was a waste! Conversion Rate Optimization is the process of analyzing your website and analytics and determining how to increase your 'visitors to sales' ratio.
If you've noticed your bounce rate is extremely high ("bounce rate" is the number of people who land on your website and immediately leave) or you're getting a lot of traffic to your website but you're not converting that traffic into sales, it means your website may need some serious adjustments. Perhaps your website is confusing and visitors can't find what they're looking for. Perhaps you don't provide adequate call-to-action. Perhaps your website doesn't look professional and visitors don't trust you. You need an experienced third party to look at your design, process, layout and traffic analytics to determine how to improve your conversion rate.
We've all had Marketing 101 pounded into our heads: Plan, Execute, Measure, Adjust. Many businesses barely prepare for the Planning stage when they develop their website, which leads to poor Execution. If you didn't hire an Internet marketing company you're probably not Measuring, which means you're likely not Adjusting. These basic principals should be at the core of any marketing plan, but especially your Internet marketing. You want someone to do something as a result of visiting your website, right? Do you want them to call, buy, email, download a file, fill out a form, or create an account? Then you had better tell them that's what you want them to do, convince them to do it, and make it easy for them to do it, or your conversion rate is going to suffer. Research shows you only have 6-8 seconds to make an impact on a visitor to your website and convince them to take a closer look at your company. You're running out of time, and your potential customers have very short attention spans.
Change is Good
There are many aspects of your website to consider through this process. Amazon.com is one of the most successful websites in the world, and it's because of Conversion Rate Optimization (and a solid business model.) Amazon.com has famously tested their website layout, the colors they use in their graphics and "Add to Cart" buttons, the positioning of their "Add to Cart" buttons, the text that resides on and around the "Add to Cart" buttons... you name it, Amazon.com has tested and re-tested their website. We will take a critical eye to your website and run an optimization campaign for your website to shape visitor behavior, help them form positive opinions about your company, and convert more visitors into sales.