Who knew Facebook would change our online experience forever? What started as a portal for college students (you had to have a valid .edu email address to sign up) is now traveled by over 500 million people all across the world. People now spend more time on Facebook than they do on Google and there's a movie about the people who started it all.
According to Facebook, 50% of active users log on to Facebook on any given day, the average user has 130 friends, and people spend over 700 billion minutes per month on Facebook. There are more than 150 million active users who access Facebook using their mobile devices. With such a massive audience, and the tools that allow you to directly address your target demographic, tell me again why your business doesn't have a presence there?
There are two big mistakes we see companies make when they enter the social media sphere: going into it without a strategy, and using social media to incessantly broadcast sales messages. If you run blindly into social media without a sound strategy you're not only going to fail, but you're going to lose the capability to reach the people who turn you off. Did you know once someone "unfriends" you on Facebook, you cannot try to "friend" them again? That means once you lose them, you lose them forever. There is a lot at stake, so do it right.
Make no mistake about it, people are talking about your company online. One of the most important facets of a social media marketing campaign is tracking and responding to what people say about you online. We will monitor popular gathering places online and tell you when someone says something positive or negative about you and give you an opportunity to respond. Responding to criticism in a public forum is a great way to show people you care about quality, and solving a customer's problem in front of an audience sends a very powerful, positive message about your company's commitment to excellence.
Webtivity Marketing & Design has a large audience at our fingertips who follow our social media sites, as well as the social media sites we operate for our clients. When you become a Webtivity client, we will leverage our large audience to immediately generate a fan base for you. Over time we will continue to reach out and grow your fan base. If you, your family, friends and employees are on Facebook you can also help with generating your audience. Remember, the average person on Facebook has approximately 130 friends. That means your message can reach exponential numbers of potential customers.
If you've spent any time on Facebook, you have probably noticed the ads that appear on the right side of the page. Facebook advertising has become extremely popular because of the micro-targeting capabilities with your ad campaign. Facebook allows you to target men, women, people in certain age ranges, people who mention certain keywords in their profiles, people who live in certain geographic areas, and more. This type of targeted advertising can make your Facebook campaign extremely effective. You can pay on a cost-per-click or cost-per-impression basis for your ads, and we will advise you on which is best for your ad campaign.