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Archive for the ‘Copywriting’ Category

Benefits of Blogging for your Business

Thursday, January 23rd, 2020

Blogging is one of the most inexpensive ways to drive traffic to your website, and bring brand awareness to your business. Not only that, but blogging is a great way to market and distribute information about your business. There are so many benefits of blogging for your business, but here are just a few.

benefits of blogging

Blogging for your business is easy. Blogging is just a collection of thoughts or facts. When you’re trying to promote your business, put together some thoughts or facts, and post it on your website. Your consumers want to learn more about you, your business, and things your business is selling, so it’s the perfect way to get that information out there!

Blogging is also a great way to boost your ranking in search engines. In fact, search engines love it when businesses blog! When a business creates a blog on a consistent basis, they’re giving Google, Yahoo, Bing, and any other search engines brand new content to index. Search engines LOVE new content! It also gives businesses a chance to utilize keywords that consumers are using to search for them in those search engines.

Benefits of Blogging

 

Blogging also shows that you’re a subject matter expert in your field, which builds trust with your consumers. If you give out good advice, you’ll be the go-to in your field. This can make you stand out from your competitors. It can also help you develop a deeper bond with your readers.

One of the biggest benefits of blogging is to provide value to your readers. If your blog includes tips or how-to advice to make their life easier, it’s much more interesting for them to read,  than to read a constant sales pitch type blog. You’re increasing loyalty by providing them with free advice, which will likely have them choose your company over a competitor when they’re looking to make a purchase or need a service.

Finally, each time you create a blog post, you create an opportunity for your blog to be shared with others. It is free marketing, proving even more that your business is credible!

If you don’t have time to blog yourself, don’t worry, Webtivity has a copywriting team here in St. Petersburg and Bradenton to help work with you to create informative posts for your business!

Turning away customers that are standing right outside your store

Monday, November 15th, 2010

Buffalo Wild Wings Home Page

UPDATE: Buffalo Wild Wings has updated their site since this post was originally written. I’ve included an update at the bottom.

Last Thursday I was craving some buffalo wings from my favorite wing place, Buffalo Wild Wings. Being Thursday I knew they were offering their “Boneless Thursdays” special. I just wanted to call in my order so I could pick it up and bring it home. I was not sure of the quantities offered for boneless wings and I don’t like wasting someone’s time on the phone asking. It’s hard enough for them to get my name right with all the commotion in the background.  I decided to pull up their site on my mobile phone in search of a menu.

I was glad to see they had a mobile site because their main site would have taken an hour to download on my mobile device. The mobile site loaded quickly on my phone, unfortunately there was no menu link to be found. I was just presented with find a location, and pick your kick.

OK… maybe if I search for my location the menu will be on the restaurant location page…

Search by zip code or state…Really? State? Maybe if a visitor is out of town and doesn’t know the zip code they are currently in, but you expect to find a location by browsing through all the locations in that state and instantly know in relation one is to where they are? I might as well just load up Google Maps and search for Buffalo Wild Wings near my location.

Anyway back to my search for a menu.  OK, punch in my zip code and hit enter and on the next page I’m presented with this:

“Oh, you’re in that part of town? Here are the closest BWW’s”

What do you mean “Oh, you’re in that part of town?” What’s wrong with that part of town? I live in that part of town.  I’m sure that whoever decided to put this statement at the top of results was trying to be cute, different, and I’m sure they probably intended it to be enthusiastic. Unfortunately it’s hard to portray emotion over the web and this statement can be interpreted two different ways. After reading this I was a little bit insulted, and lost my craving for wings. I never did find the menu either, the original reason why I was on their site.

Just to make sure I wasn’t the only one who took this statement the wrong way I asked a couple of people in the office to find the nearest Buffalo Wild Wings from their phone, and everyone here thought that same thing when presented with that statement.  It’s good to have fun messages on your site but emotion is difficult to portray, and sarcasm is almost always impossible.

Buffalo Wild Wings is typically a fun place to spend your evening watching a game; it’s a great idea to try to bring the atmosphere of your business over to your website. They do a good job of that with their main website, but mobile visitors want information, and they want it fast.

UPDATE: Buffalo Wild Wings has updated their mobile site, and did a great job. On the Home Page of the Mobile site you’re presented with the Menu, Locations, and Specials. Perfect! Exactly what I need nothing more, nothing less. The overall design carries over the branding from the main website, and the store itself. The location finder is now a single field asking for zip or state. The menu is easy to navigate and find what I would like to order.  They even kept the humor in the site and wrote it in a way that cannot be misinterpreted; If you do not select a location you’re presented with a message telling you that your phone is going to self-destruct. When your local restaurant is selected I am shown the pricing for each item. The Store location page has the address with a “map to” link, the phone number, and the hours.

I’d love to think that Buffalo Wild Wings saw my post this past summer, and decided to make the changes based on what I had to say but I will never know. They corrected the areas that needed improvement, and then some. Their Web Designers/Developers did a great job with the re-design.