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Make Your Location Page Work for Your Business Website

Monday, November 18th, 2019

Location Page

Every business is trying to jump to the top of Google’s search results. With everyone vying for that top spot, it’s important to take each page of your business website, and position it for the best results possible.  People are always searching for something “near me” and you can’t just keyword load “near me” or “close to me” in all the pages of your website. Here are some tips to make your location page work harder for your business website.

Business Name, Address, and Phone Number

Be sure that your Business Name, Address, and Phone Number appear exactly the same as it does on your Google My Business Profile, as well as all other citations you have claimed.

Photos

Include photos in your location page, with correct ALT tags. Don’t just have outdoor photos, have photos showing the interior of your business as well. This allows potential customers to see what to expect when they arrive. Exterior photos should include your sign, a parking lot, as well as nearby businesses; this is especially helpful for new businesses and if your business is in a strip mall.

Describe Business Location

Include your business location, and what makes your location unique. If you have several locations, don’t just copy and paste the same info while changing out the city.

CTA (Call to Action) Options

Use CTA’s which are helpful to the user such as directions with a link to Google Maps, a link to request an appointment, a button to shop now, or a call now button.

Directions

When you’re including directions to your business, it’s an excellent way to add some geographically specific keywords to your page.

Optimize for SEO

Be sure to optimize the location page for SEO. This includes images, the title, and the meta data of course. The meta data will be used for the SERP (Search Engine Results Page), so it should include your brand, the location keyword, as well as your keyword; all of which should have been in the title too. The meta data allows a bit more space for extra selling tips!

Your website is your 24/7 sales tool so your website must be ready to receive visitors and convert traffic into sales. We work with you to understand how you approach your business and industry, your customer acquisition tactics, and most importantly your competitors and how you position yourself against them. With this information we solidly position your business online and become your partner in success.

Show your business to the world with Webtivity Marketing & Design!

 

The Internet is Dead!

Wednesday, April 9th, 2014

In the headline-driven web and the bumper sticker world in which we live, misinformation is all around us.  Bloggers and news websites write candy-coated headlines to try to entice the all-important click to their website, and information consumers are so inundated with noise they don’t take the time to truly read any longer.  In the olden days (oh yeah I’m feeling old now) people would read the newspaper front to back.  It was their  daily source of written media and they would take the time to read it cover to cover.   Now we glance at our social media and blog feeds and scroll past tens and hundreds of messages per day all competing for our attention. peace

As such bloggers and news sites have to write headlines that make you stop and click.  You’ll see things like “The Internet is Dead” and other bold headlines that make you go hmmm.  But then if you actually click through and read the story you’ll find toward the end of the story the writer may say something like, “So the internet isn’t REALLY dead, but…” and spin the story to fit the headline.  Sometimes I get mad when I actually get to the point of the story because I feel like I was duped into reading something that wasn’t really about the topic I thought it was in the first place.  Kind of like people who saw my title, “The Internet is Dead” and thought it may be some thought-provoking article from an internet marketing company about how our industry is dying.  (Sorry folks, but the internet is here to stay so you’d better learn how to leverage it for your business.)

Unfortunately these misleading headlines make it extremely difficult for information consumers to sort through the noise and make judgements as to whether the information they scan is accurate.  If our technology channels are molding a “scanning culture” I wonder how our children will fare in processing and learning new information?  People like me who grew up in the old-style media and is immersed in the new media understands what has happened.  That’s why when I see a ridiculous headline I immediately put my Skeptical Hat on and look for the angle in the story (after I actually read the whole story!)   If children grow up scanning and not fully reading, vetting and comprehending, what will they actually learn?  Does it change HOW they learn?  That’s for people smarter than me to figure out, but I am smart enough to know we’re doing our kids a disservice if we don’t teach them how to navigate this crazy world we’ve created for them.