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SEO Scam #2

Wednesday, July 28th, 2010

“We don’t have to make any changes to your website!”

This is a favorite of “Blog spammers”.  They take your money and then spam links to your website on Blogs and other websites that allow comments or postings.  There are even Blog spammers who use automated programs to post links.  Yes, that’s right– you pay them all that money and then they just click a button and let an automated program run while they go to the beach. 

At the end of the month they show you a report of how many websites they have linked to you and tell you how hard they have been working….  but at the end of the day they are actually doing more harm than good to your website.  Google is very aware of these practices, and de-value these types of links coming into your website.  These practices can harm the “trust” of your website and impair your rankings!

The screenshot at right is a cropped view of a comments area on a prominent law school Blog that has not properly controlled and moderated their postings.   It shows how spammers set up accounts using their target keywords (e.g., “Villa In Bali”) and link out of the comments area to their websites.

The whole idea of link building should be getting your website linked on quality, trustworthy websites that can also drive qualified traffic to your website.  If your links are coming from spammy Blogs and porn sites (yes, that’s another bad tactic used in our industry) then you’re wasting valuable time and money.

So when an SEO company tells you they can “rank you #1 without making any changes to your website!” you can tell them the very first thing an SEO company should do for you is clean up the architecture of your website and optimize the content (text) and Meta tags on your website… because Google says so.

Watch our Facebook page for the next installment of our series.

A Comforting Attorney Website Design

Friday, July 23rd, 2010

North Port Law Firm of Attorney James Keim, P.A. is a new law firm to the city of North Port, Florida focusing on personal injury, bankruptcy and divorce. As a new attorney to the area, Mr. Keim realized his marketing efforts needed to be efficient as well as convey a professional image of competence and trust. Because of the nature of his expertise, he also understood the stress of his potential clients and challenged Webtivity Designs to create a comforting image rather than the typical clichéd attorney designs so common on the web.

Our website design team worked closely with attorney James Keim to build a website that made him feel more approachable through carefully selected imagery and soothing shades of blue. Since the website was not going to have the usual intimidating gavels, courtrooms and dark colors, we stressed with James the importance of keywords and phrases shown prominently. We also added more focus to the navigation area to enforce the purpose of the North Port Law Firm’s website.

Since the launch of earlier this week, attorney James Keim has already had a significant positive response:

“Frankly, it turned out better than I ever imagined it to be.  I have been receiving calls and have booked three appointments since Monday — all from the website.”

We are excited to continue working with North Port Law Firm of Attorney James Keim, P.A. on his marketing materials including new stationary and business cards, as well as future plans for search engine optimization and marketing.

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