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Archive for the ‘Marketing’ Category

Promote Your Small Business on Facebook

Friday, February 21st, 2020

If you have a small business and it’s not on Facebook, then you’re missing out on a bunch of FREE advertising. Yes, free advertising! Of course, like Google, there are opportunities for paid advertising on Facebook. But every small business should be on social media, especially on Facebook. The most common age of Facebook users is between the ages of 25-29 at 29.7% of users according to Zephoria. This is also the most targeted age for marketers. So why don’t you promote your small business on Facebook? Here’s how to start.

promote your small business on Facebook

First of all, create a Facebook business page. Add all of your important business information; name, contact info, hours, products, website if you have one. Make your profile picture your business logo, and add a cover photo that accurately reflects your business.

Once you’ve created the Facebook page, you need to update it regularly. That means at least once a day. Users like to see behind the scenes photos too, such as employee photos, anniversaries, and things that show off your business. They like pictures and videos, just keep them on brand with what you’re trying to promote. Use Facebook’s free tool “insights” if you’re unsure of what and when to post.

Friends of Fans is Facebook’s “word of mouth”, so encourage people to “check-in” or to tag your business in a post. You can do this by having them check in to receive a discount or tag to enter a contest. When a fan does this, their friends will see this and see your business. Free Advertising!

Create events! Whether it’s a grand opening, a sale, a special tasting, whatever it is, create an event. That event will show up in the events tab, and people will see it. When people are interested in it, or check that they’re going to it, their friends will see that too!

Engage with your fans as well as with other pages. Be sure you’re responding to questions and comments on your page. It’s equally important that your page is interacting with similar pages, as well as local businesses. These actions will help get your business name out there.

If you need some help getting your business set up on Facebook or other social media outlets, Webtivity Marketing & Design has got you covered, reach out to us online or give us a call at (941) 753-7574!

5 Ways to Build Online Credibility

Tuesday, February 18th, 2020

What is it that makes a business credible online these days? When businesses are competing for the same space in Google’s SERP’s, often it comes down to which business is more credible. So let’s break down some ways to build online credibility.

Build Online Credibility

Search your business profile online and make sure that not only are all elements filled out accordingly, but that they match, and that they’re interesting to read. Add elements that would make you feel like the business is trustworthy if you were searching, such as pictures, logos, or an address. Include your staff if you have any.

Yes, we’ve said it before but blog. Become an authority – an expert in your field. Don’t just blog, but blog often. Not only does blogging increase your online search engine traffic, but it can also increase your leads, and help to back up your sales pitch if necessary.

Get active on social media accounts. More often than not, after someone finds a business online, they go looking for that business on Facebook, Twitter, or Instagram. If they find an active social media presence, that business automatically gets a leg up on the competition. By being social, you create trust and connect with your online audience. Be authentic, transparent, and be sure to listen and to respond to comments, questions, and reviews in a timely manner.

Highlight what it is that makes YOUR business unique! What makes you stand out? Whether it’s your standards, your warranty, or your timeliness. Whatever it is that makes you different from your competitor, show it, improve upon it, and make sure your customers feel good about choosing your business over another.

Nothing stands out to a potential buyer more than proof of credibility. Proof of credibility can include testimonials from previous clients, any awards your business has received, memberships/badges with credible associations, endorsements from credible sources, and even degrees from academic institutions. The more sources you provide, the more confident you will make potential consumers trust in your business.

If you need help increasing your online credibility in the Bradenton or St. Petersburg area, give us a call or reach out to us online!