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Archive for the ‘Search Engine Optimization’ Category

The Secret Behind a Successful SEO Campaign

Monday, August 19th, 2019

Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

Successful SEO Campaign

  • Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
  • Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
  • Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
  • Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
  • One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
  • A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
  • As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
  • Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
  • If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.

Facebook is Changing Mobile Media Aspect Ratio and Text

Monday, July 22nd, 2019

mobile media aspect ratioWith all the focus being placed on mobile, here are some important changes that are coming for mobile devices. Facebook is changing the mobile media aspect ratio.  This is the proportional relationship between the width and the height for both photos and videos which are shown in the news feed on mobile devices. Additionally, Facebook is limiting the amount of text that is shown in a mobile news feed post.

Here are the new specs you need to be aware of if you’re optimizing posts for Mobile Facebook Newsfeeds.
Aspect Ratios for Photos and Video:

  • The maximum height for both photos and videos is being reduced from a 2:3 aspect ratio to a shorter 4:5 in the mobile news feed.
  • Media which is taller than 4:5 will be hidden, meaning users will have to tap on it to see it in full.
  • There will be less text shown in mobile news feed posts, dropping from 7 lines of text down to 3 lines of text. Users will be prompted to “click to view” additional text for posts containing more than 3 lines of text.

Facebook says these changes are “designed to simplify our formats and improve the consistency of our mobile experience.”

These changes will be effective on August 19th, 2019. It might not seem like a big change, but as mentioned above, with the majority of users being mobile users, it will change their experience, so it’s important to think about how text and photos are formatted going forward. This allows for a few weeks of adjusting to formatting media shorter, and with fewer lines of text.

Facebook is always changing things up, Webtivity is here to keep you informed and up to date with all the latest marketing and web design trends in this ever evolving world wide web! If you’d like to learn more, request a consult.