So you want to run a Facebook like campaign? Maybe you’ve just now finally created a Facebook page for your business. Or you’ve had a page that just never seems to gain any traction with Facebook users.
Does every one of your posts only get one or two likes…one of those being from you? Does your post “reach” just include 5 people?
If any of those situations describes you or your business a paid Facebook like campaign comes highly recommended. Now that you’ve identified your need however, how exactly do you go about running this thing?!
Your background is not a marketer, let alone an online marketer. And if you are like me in the past, social media itself might be a scary unfamiliar beast. Fear not! The folks at Webtivity Marketing & Design have put together a quick guide on how to run a successful Facebook like campaign.
Set Your Facebook Like Goals
This step would be obvious to anyone running a marketing campaign but often goes ignored for anyone just starting out on their own. How many likes do you have? How many do you want to have? And how long do you want to take to achieve your goal of likes?
Customize Your Facebook Page
Just like you wouldn’t invite visitors into a dirty home, tidy up your Facebook page before you sink any money into it. Give it the best chance to succeed in attracting its own organic likers before paying for any new ones. This will have the added benefit of encouraging anyone who comes from your paid like campaign to stick around.
Edit your about section, add your business hours, customize your call to action button, add any services you offer as their own tabs, and most importantly customize your profile and banner images
Spread Your Facebook Page Organically
Webtivity is a big believer in organic traffic and content. So start by adding links to your Facebook page on your website, in your newsletters, and even in your blog posts. Tell friends, clients, everyone you can reach to generate buzz and attract natural visitors to your Facebook page.
Create a Constant Stream of Quality Content
No one would like to visit you if your house was empty so why would they want to like a bare bones Facebook page?! Commit, and commit now to a steady posting schedule of quality content. Facebook makes this even easier by adding a scheduling tool to allow you to do your entire daily, weekly, and even monthly posting schedule all at once.
Do not start a Facebook like campaign without first committing to a steady posting schedule. We would even go as far as to suggest you try posting regularly for two months before spending any money on that page. You might run a successful Facebook like campaign only to lose all of those likes in the future as the posting frequency dies down to a trickle.
One thing Facebook, Twitter, and all other social media platforms have in common is the need to be social. What happens to friends who stop talking to you? They eventually fade away from your memory, and your relationship becomes a thing of the past. Do not let your Facebook page be a ghost page after investing your cold hard cash in it.
This is the easiest one to list but probably the hardest one to follow in actuality. Be responsive to any reviews, comments, or private messages you receive from prospective, current or even past clients. This shows them that you care and increases the likelihood of a good review as well as a good recommendation.
You can accomplish this easily by linking your Facebook Business page to your personal page and turning on notifications. These will go straight to your Facebook page and phone if you have the Facebook application installed.
Set a Budget Based on your Goals
Set a monthly budget for your Facebook like campaign based on the like goals you want to achieve. Keep in mind the time period you are willing to wait to reach these goals. This should depend on your advertising budget as well as the perceived benefits you expect to reap from successfully achieving your Facebook like goals.
Track your Results
Simple enough but often overlooked. We have seen many a Facebook like campaign get ignored almost in the same breath it is created. Use Facebook’s handy dandy tracking tools to measure the results of your like campaign. From there you can adjust budgets or even posting frequency to either increase or decrease resulting likes as necessary.
Webtivity Marketing & Design has been operating since 1999 with a strong focus on personal service. A point of view we found severely lacking in the online digital world. We specialize in providing a complete solution to all digital needs for small to medium as well as large business enterprises.
We are a Certified Google Partner Agency, winner of the Manatee Small Business of the Year Award, and other accolades.
Give us a call at 941-753-7574 or email Tim for more information on how we can work closely with you to help your business achieve all of your goals!