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Archive for the ‘Tips’ Category

Why Flash is Bad for Business Websites

Friday, August 9th, 2019

adobe is badAdobe Flash had a great run. It was the most popular way to insert animations, games, videos, and other rich features into a website for a significant part of the Internet’s existence. For a substantial amount of time, it was the only option website creators had to create a dynamic, visually pleasing website. However, that time has passed. Adobe Flash is bad for not only websites but business. So what brought us here? What are the causes of Flash’s fall from grace? Webtivity Marketing & Design will delve into the myriad of reasons why Flash is bad for business.

Adobe Flash’s Background

The now deprecated Adobe Flash produced rich media internet applications such as mobile games, mobile applications, animations, audio, and even video applications. The main difference between Flash and its predecessors was the ability of the user to interact with the animations. Website visitors could click, type, and manipulate the Flash window creating an amalgam of results that drew users into the website. That level of interactivity was previously unknown to the World Wide Web that led it to be one of the most popular applications to include in a website.

Why Flash is Bad for Business

Flash has been on the decline for years now. Alternatives such as HTML5, WebGL, and Web Assembly have been the go-to methods for animating content for going on a decade now. Major browsers such as Google Chrome, Firefox, and Internet Explorer have not been loading Flash applications automatically for years! It is known for causing an innumerable amount of security flaws that place users at risk of being taken advantage of by unscrupulous websites. Search engines now penalize you for having flash applications, mobile devices can now barely load it, and most mobile devices have done away with it completely. Flash is now outdated to the point where Google Chrome will now no longer load it starting in 2020 regardless of user preference.

Flash is Bad for Business, But Now What?

It’s time to update your website if you still have Flash applications on it. You are losing rankings against your competitors in search engines by the minute. You’re losing business from users who visit your website and run into the error you see below. Would you do business with a business whose website presents you that error? Most importantly, are you going to go through all of those actions just to see the rest of the website?

 

 

 

 

 

 

 

The Bad Flash Solution

An updated website does NOT have to break the bank. Thanks to Webtivity’s revamped website design packages, you can now have the best of both worlds: a brand new website, at an affordable price.

Reach out to Tim at (941) 753-7574 or send us a quick message for a swift rundown of your options.

What Does the Not Secure Warning Mean?

Friday, March 24th, 2017

There are many variations of Not Secure going around the Internet right now. “Not secure” is the warning you will see in the URL or address bar while using the Chrome Browser on certain pages. See below for an example.

chrome address bar not secure warning

When did this start?

This change came into effect on January 31st, 2017 with the release of Chrome Version 56.

chrome not secure warning origin

What Pages Are Affected?

Website pages with password or credit card form fields will trigger this “not secure” warning. For example a non-HTTPs or unsecured WordPress login page will look like this:

wordpress unsecured example

 

Some people may question the efficacy of this move in light of the fear it may instill in some unfamiliar users. For example for those of us who use the SmarterMail email server to manage our emails we now see:

unsecured site smartermail

Now imagine if you were not familiar with the Internet. Does that look like a safe place to login to you? This abrupt move by not just Google but Firefox as well has lofty goals but mark my words there will be growing pains.

What browsers are affected?

The browsers with the Not Secured Warning thus far include Firefox and Google Chrome. Firefox’s not secure warning started with Firefox 52. It’s warning looks a bit different than Chrome’s however:

firefox security warning

What is the goal?

The ultimate goal of both Chrome and Firefox, as well as some other browsers which I’m sure are to follow, is to secure the entire Internet over SSL. Regular HTTP has been shown to be vulnerable to “middle men” attacks. The monitoring, interception, and sometimes even injection of information before it can reach its destination.

It’s easy to see how this might be a concern for pages that contain sensitive information such as credit card or password information.

As it stands about a third of all web traffic is routed through SSLs or HTTPs and that number only keeps growing.

What can I do?

Get in touch with the consummate SEO professionals at Webtivity for more information on how to attain an SSL Certificate to ensure that your website visitors do not run into this menacing issue!