There are many reasons to keep a business website fresh. Customers like a fresh website, it gives them reasons to keep coming back to it. Technology is changing daily, which also makes technical reasons for keeping a website fresh. And search engines love fresh websites, so if you’re looking to rank higher in search engines, you need to keep your website fresh.
How do you keep a website fresh?
There are quite a few different ways to keep a website fresh. Because technology and design are constantly evolving, if your site was designed a few years ago, chances are it needs an upgrade. Not only is it outdated, but even if it was popular a few years ago, it probably isn’t mobile friendly (which is a must these days) and it probably isn’t very SEO friendly. It is worth it to invest in an upgrade.
Check your website from time to time for broken links. For example if you have linked to another business, or blog, perhaps they have gone out of business or changed something. If that link is no longer working it will show up as an error or a broken link leading your consumer to go elsewhere.
Google keeps track of how fresh your website is. If you increase the size or footprint of your website each year, Google will reward you for being “fresher” than other sites. You can increase your footprint by creating new pages.
It’s also important to update the content on the pages already on your website. This can be done by adding content, adding links to other areas of your website, or by adding photos to your page. You can also change the ALT tags on your photos. This is important because SEO rules are always changing, so the ALT text that was once there, might not be important SEO wise any longer.
Creating a blog is a great way to update your website. Not only does a blog keep your website fresh, when blogging about things your target market is interested in and searching for, it will attract new visitors. See our post on blogging. You can always repurpose a blog and update it too. Just don’t rename the URL, or you will lose all the SEO benefits gained from it.
Keep in mind that keeping your website fresh will benefit you. It will benefit your search engine traffic, your rank, and help to generate more traffic. If you lack the time to do this, it’s worth it to consider a professional marketing team and web designer to do these tasks for you. If you’re looking for a fresh website, we’d love to hear from you!