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Archive for the ‘Webpage Redesign’ Category

Riverhouse Launches New Websites

Tuesday, September 18th, 2012

Restaurant, Banquet Center and Marina Get Fresh, Innovative Look

If you’ve been around Sarasota / Bradenton for any length of time, you’ve almost certainly spent time at Riverhouse Reef and Grill.  The restaurant is a unique dining experience located on the north side of the Manatee River.  Sunsets, dolphins, free boat slips, the adjoining Regatta Pointe Marina, the Riverhouse Wedding and Banquet Center, live entertainment and Happy Hours are just the beginning of what Riverhouse has to offer.  The restaurant and banquet center were built on a man-made reef so diners and banquet attendees can relish one of the most beautiful views in Manatee County while enjoying fine dining and  in a casual atmosphere.

VanDerNoord Partners,  who owns the three properties, hired Webtivity to upgrade the look of the websites to help show off all the fantastic amenities, the charm and atmosphere of the restaurant, drive marina traffic, and attract banquet and event reservations. 

The structure of the three websites were kept similar enough to maintain consistent branding across all three properties, yet each were given their own unique identities so website visitors could easily determine which website they are on.   Because of the distinctive location, amazing views and magazine-worthy food presentation, photography also plays a large part of setting the tone for the website.   Website visitors can “hide” the content areas and look at the photos which also automatically rotate in the background.  You can also choose Day and Night views to change the colors of the background.  Future initiatives include mobile websites and attention to email and social media marketing.

Check out their new websites, and then get in your car or boat and go see what makes Riverhouse one of the best places to visit in Manatee County!

Riverhouse Reef and Grill
Restaurant website
995 Riverside Drive, Palmetto, FL 34221
(map it)

Riverhouse Wedding and Banquet Center
Banquet website
1001 Riverside Drive, Palmetto FL 34221
(map it)

Regatta Pointe Marina
Marina website
1005 Riverside Drive, Palmetto FL 34221
(map it)



Engage and Inform Your Audience

Tuesday, October 26th, 2010

Benderson Development and Webtivity Launch New Kings Gate Website

Kings Gate is a 55+ adult community offering sales and leasing of furnished and unfurnished homes and villas, customized home building, and all within an active resort lifestyle.   It was this image of resort-style living that Benderson Development wished to portray when they approached Webtivity with their website redesign project.  Kings Gate already had a website, but the design had become outdated and no longer adequately represented the community as a whole.

Since many would-be occupants of this Florida retirement community are outside of the area looking to relocate, the website must make an impactful first impression.  With this in mind, it is vital that the website make a strong impact at first glance.  The website design must portray the style of the community, and there of course needs to be a strong emphasis on call-to-action to get future residents to pick up the phone or send an email to request more information.

The focal point of the website is the Community Site Map, which is a key sales tool for the community. Webtivity worked in tandem with Kings Gate’s art department to integrate their internal artwork into a fully interactive solution, which visitors can use to zoom in and manipulate in a similar manner to Google Maps. Users can highlight specific models on the map and then view that model’s details, such as floorplan and square footage. The map includes the phone number to the leasing office as well as a link to the Contact page to convert visitors to potential residents.

Webtivity also made several recommendations in terms of the overall organization and page structure to make the website more intuitive and user-friendly.  We also discussed making some areas of the website dynamic, so Kings Gate staff can manage their own content.  This is extremely important for an active community to keep current residents up-to-date and to convey to future residents the full scope of their ongoing activities.

The end result is a beautiful and dynamic website that portrays the active lifestyle that is at the heart of the Kings Gate community. From the subtle textures of the design to the interactive site map, the Kings Gate website makes it clear this is the place to retire in southwest Florida.

Visit the Kings Gate website for more information: