Request a consult
Placeholder

Webtivity Internet Marketing Blog

Plug Into Webtivity for the Latest
Internet Marketing News


Archive for the ‘Webtivity Designs’ Category

Improve Your Site’s Google Ranking

Monday, February 26th, 2018

We all want to be at the top of a Google search. The closer to the top of a Google search you are, the more customers will be able to find your business. Luckily, there are some ways to boost your Google ranking, thus increasing web traffic to your site.

Adding a Secure Sockets Layer (SSL)

Google has been talking about this for a while. We all want to shop and surf the internet safely. One of the best things you can do to increase your ranking on google is to get an SSL certificate added. Google recently announced that July 2018 will be that date that for all unsecured sites, Chrome will display a warning label of “not secure” in the address bar. This is a sure fire way to get people not only to not use your site, but to have google not promote your site as well. More than 50% of internet users use chrome for their browser.
google ranking
Source: StatCounter Global Stats – Browser Version Market Share

Get a Mobile Website

More than 50% of internet users are using a mobile device in the last 12 months! Only 44% used desktops, and less than 5% used tablets. You are losing potential business if your site isn’t mobile friendly. Making your site mobile friendly will not only boost your google ranking, but will improve users’ experience. When people are making the buying decision, more often than not they’re using a mobile device. Currently, desktop and mobile search results on Google are indexed together. Google recently said that soon they will be moving sites to a “mobile-first index”. While they won’t say exactly when, it is coming.

 

google ranking
Source: StatCounter Global Stats – Platform Comparison Market Share

Blogging

Google wants to see that your site is not only dynamic, but that it is updated often. This is easily done though publishing blog posts. Regularly updating your site with blog posts will not only increase your Google ranking, but by putting out this new content, it will draw customers back to your site.

Link Building

Link building takes time, so it’s important to start your link building work when your website is launched. Google wants to see your site build these links naturally, over time. This can be accomplished through social media, guest blogging, press releases, and link exchanges to name a few. And while results don’t happen automatically, Google does notice!

Contact the Experts

Webtivity Marketing and Design has been providing digital marketing services since 1999. From link building, to blogging, to website design and digital advertising, we do it all. Have we mentioned that we are a Certified Google Partner Agency? Give us a call at 941-753-7574 or contact us for more information on how we can work closely with you to help your business achieve all of your goals!

Free Adwords Consultation: Advantages of Working with a Google Certified Partner

Friday, June 16th, 2017

It is said that certifications in the Digital Marketing industry fall more often than rain in a rain forest. Who knows which companies to trust and which consultants have actually completed the necessary requirements instead of outsourcing the process? The answer is none.

digital marketing certificationThere are few exceptions to this rule however, that is the companies that are the target of most if not all digital marketing efforts. None more so fit the bill more than the behemoth underneath Alphabet, Google.

There are several reasons working with a Google Certified Partner can be advantageous to you and your company’s digital marketing goals.

Certification Backed By Google

The world’s biggest search engine needs no introduction. Suffice it to say they vet any applications for Google Partner status rigorously to ensure that any company or individual who plans on using their brand name as part of their marketing has earned the distinction.

On a basic level that entails checking to make sure a company is an established legal identity with employees. On an advanced level this includes meeting a minimum level of Google AdWords ad spend, delivered growth to clients, and shows sustained improvement over time.

For those few agencies who qualify a nifty badge is awarded like the one you see on the left. The full requirements are listed by Google to make it easier for potential clients to understand just what kind of benefits they can expect from any agency displaying the Google Partner Badge.

Certified Agency Team Members

Google requires that at least one employee be certified in the various advertising sections of the AdWords offerings. Fortunately here at Webtivity we have not one, not two, but THREE certified employees ready to meet your Pay-Per-Click needs. But just stating that means nothing.

Certifications come and go over time as individuals sometimes overlook re-certification. An agency’s Google Partner page however should be able to show you all qualified individuals as well as their respective qualifications.

Dedicated Google AdWords Representative

To be a Google AdWords partner requires going through a rigorous selection process by Google. There are some agencies that rise above that initial basic entrance level however. Around 5% all of digital marketing agencies earn the distinction of being assigned dedicated account representatives.

As the old idiom goes there is no better source of information than straight from the horse’s mouth. Google AdWords experts are the best place to get recommendations, practices, news, and a plethora of other information other digital marketing experts may not be aware of for months! Webtivity is proud to have and continue to earn this distinction.

Like what you hear so far? Request a free no-obligation consultation from the Google AdWords Certified experts at Webtivity!

Immediate AdWords Support

Google Partners, especially Google Partners with a dedicated representative, get immediate responses to ANY Google related issues. Is your website consultationlisted as hacked? Do you have an issue with your bill? Do you have any questions you can’t find an answer to? You might be stuck waiting for weeks, sometimes even months by going through regular Google contact avenues.

A Google Partner agency however can get your issue attended to and rectified within 24 hours! We have direct phone access to our Google Representatives for expedited service.

Direct Google AdWords Supported Consultation

One of the expanded duties of a Google AdWords representative team is helping their client acquire new business. This is because the advertising agency has proven itself time and time again as capable of delivering quantifiable and sustained results for their respective clients. Taken in this context it is in the best interest of the parent company, in this case Google, to ensure that that agency continually acquires new business.

Your FREE Google AdWords consultation will be undertaken in tandem with our Google AdWords dedicated account representatives to ensure that our suggested recommendations pass the rigor of accepted and up-to-date AdWords best practices.

The Webtivity Difference

We, at Webtivity Marketing & Designs, strive to ensure that we not only meet the highest Google standards for search but advertising as well. We not only have THREE AdWords certified team members but TWO Google Analytics certified members as well.

As part of our drive to always deliver quality server we differentiate our billing for advertising from Google AdWords. This means that you can keep track of your budget without worrying about where every dollar is being spent. This is something of an anomaly in the digital advertising industry as most agencies like to retain an inordinate amount of control on client budgets. But we place, and will continue to pursue a strictly transparent way of operating.

And it seems industry search engine giants are taking note. Don’t wait schedule your free AdWords consultation with the experts today! Give us a call at 941-753-7574 to experience the Webtivity difference for yourself.