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Improve User Interaction: Link Shipping Tracking Numbers

November 23rd, 2010 by Didier Bizimungu

While we are heading into the holiday shopping season this is a very simple thing to do that can greatly improve a customer experience. It’s always the little things that make the difference, and sometimes it’s the little things that they might not even notice.  After a customer has ordered, if your shopping cart software provides them with a tracking number, provide it with a click-able link.

As easy as it is to copy the tracking number, open new browser tab, find the shipping company’s web site, find the tracking page, paste the code, click agree to some crazy terms for tracking your own package, and clicking submit. It’s not something we want to have to do.

Edit your email templates to provide the following URLs for the customers, replace XXXX with the tracking number variable.





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