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A Plea to Angie’s List

December 2nd, 2010 by Troy Newport


Dear Angie’s List:
I’ve seen your four or five commercials.  Over, and over, and over again.  I get it–the painter stormed out of the room, his red shoe leading the way… 
Sheeesh!!

Because these few same commercials have been running incessantly for what seems an eternity, whenever they appear on my boob-tube it’s like fingernails on a chalkboard for me.  In fact, now that I look, the “red shoe” commercial was originally posted on YouTube in 2007.  Am I in the minority here?  Isn’t it time to change it up a little?  Maybe a commercial about a pet store that sold a parrot that doesn’t talk?  A driving instruction school whose cars only have 3 wheels?  Something??  Anything???

From a consumer standpoint, when I see these stale commercials I think, “Gee, people must not be posting new things on their website, and they don’t have anything new to say–I wonder how much longer Angie’s List will be around?”  That is a dangerous message to convey to your audience.

But again, maybe it’s just me… maybe I’m the one with the short attention span.

Now what was I talking about?




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