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Culture Change

February 2nd, 2011 by Troy Newport

Making Your Social Media Successful

I have this discussion with every person who approaches us about social media marketing.  It seems the same false perception that has pervaded the website world (build it and they will come) also has leaked into the social media realm.  In case you haven’t noticed, there is a lot of noise on the Internet.  If you are a noise contributor, chances of your social media campaign driving success and business to your company are slim. 

However, if your social media campaign provides insight into your organization, is informative, and engages your audience with interesting and unique content, you have a much better chance for success.  Simply setting up automatic feeds that dump content into your social media channels from other news sources is not an adequate strategy.  That means you need to be heavily involved and engaged with planning and executing your social media campaign.  We may know the intricacies of how to broadcast your messages through social media channels, and we can help you devise a strong campaign,  but at the end of the day you and your employees need to be involved in generating content and help drive the messaging based on your marketing goals and growth plans.  That may mean a cultural shift within your business.  And for some people that may be a daunting proposition.

But in case you haven’t noticed, the world is online already, and commerce is driven by what people find online.  At the time of this post, online retail sales are projected to grow to $250 billion by 2014.  The time for your culture change needs to be sooner rather than later, doesn’t it?

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