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Facebook is Changing Mobile Media Aspect Ratio and Text

July 22nd, 2019 by Meredith Bardsley


mobile media aspect ratioWith all the focus being placed on mobile, here are some important changes that are coming for mobile devices. Facebook is changing the mobile media aspect ratio.  This is the proportional relationship between the width and the height for both photos and videos which are shown in the news feed on mobile devices. Additionally, Facebook is limiting the amount of text that is shown in a mobile news feed post.

Here are the new specs you need to be aware of if you’re optimizing posts for Mobile Facebook Newsfeeds.
Aspect Ratios for Photos and Video:

  • The maximum height for both photos and videos is being reduced from a 2:3 aspect ratio to a shorter 4:5 in the mobile news feed.
  • Media which is taller than 4:5 will be hidden, meaning users will have to tap on it to see it in full.
  • There will be less text shown in mobile news feed posts, dropping from 7 lines of text down to 3 lines of text. Users will be prompted to “click to view” additional text for posts containing more than 3 lines of text.

Facebook says these changes are “designed to simplify our formats and improve the consistency of our mobile experience.”

These changes will be effective on August 19th, 2019. It might not seem like a big change, but as mentioned above, with the majority of users being mobile users, it will change their experience, so it’s important to think about how text and photos are formatted going forward. This allows for a few weeks of adjusting to formatting media shorter, and with fewer lines of text.

Facebook is always changing things up, Webtivity is here to keep you informed and up to date with all the latest marketing and web design trends in this ever evolving world wide web! If you’d like to learn more, request a consult.

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