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Don’t Be Ugly

March 27th, 2014 by Troy Newport


Over the past several months I’ve been unhappy about the new Facebook review feature they added, and many of my sentiments were outlined in this article released by ZDNet yesterday.  After having my feelings validated, I decided to write an article about our own experience with Facebook reviews.facebook-reviews

What has amazed me over the past several months is that some of our competitors felt the need to go on our Facebook page and give us poor reviews to drive down our overall review score.  What’s funny is they didn’t check their settings to hide their identities when they posted their reviews.  That means other people can see they are going on their competitors’ Facebook pages and leaving bad reviews. 

I wonder how that makes them look in the eyes of their customers?

Because I have built many trust relationships over the years, some of the things our competitors have said about our company have gotten back to me.  Everything from “I heard they’re going out of business soon” to “they don’t use HTML5”.  These are tactics we never have used and never will use against our competitors.  Our staff have been trained that we never ‘bash the competition’.  Potential clients often ask the question, “tell me something bad about your competitors”.  Our staff are trained to reply with value statements about our company instead. 

Treat people the way you want to be treated.  Honesty is the best policy.  You get the same karma you give.

It’s my opinion that being ugly never pays off.  But I suppose in retrospect it is a high compliment to know our competitors are thinking about us and feel the need to attack us.  It must mean we’re doing something right.

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