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Social Media Marketing Trends for 2018

Friday, November 3rd, 2017

With only a little more than a month left until 2018, it’s time to start thinking about your social media marketing strategy for 2018. Grabbing people’s attention is becoming a bit harder, there’s more competition, and duplicated competition. Considering our attention span has decreased, there isn’t a big opportunity to grab the attention of our users. These 5 trends are what we think you need to be prepared for in 2018.

  1. Video

Video again will be one of the biggest trends. Instagram’s stories are becoming increasingly popular.

Infographic: Instagram Stories Blows Past Snapchat | Statista You will find more statistics at Statista

See how much it’s grown compared to the lack of growth with its biggest competitor, Snap Chat.

  1. Virtual Reality

Both of Apple’s new phones the iPhone 8 and the iPhone X have been built with chips included to allow users an augmented reality experience. Take that and Facebook’s  project Spaces, a place where users can go live from VR and their friends can follow along and interact in this virtual environment as if they are in the same room!

  1. Chatbots

With the decreasing attention span of consumers, expect chat bots to play a big role in the upcoming year. Chatbots are easy to design, and allow brands to quickly interact with their customers. Facebook’s Messenger connects you to over 1.3 billion people monthly!

  1. Influencer Marketing

All you have to do is open Instagram and you see many different brands using celebrities and real influencers with many followers promoting their brands. Sponsored content is one of the most powerful ways for brands to reach consumers by helping advertisers connect to new audiences as well as engaging existing users.

  1. Generation Z

It’s no longer a Millennial market, it’s all about Generation Z. Generation Z has grown up using cell phones, and the internet. They’re all about speed and customer service, their attention span is 8 seconds.  The oldest ones are now entering the workforce, and they’re focused on social issues and social responsibility. Currently 1 in 5 Americans belong to Generation Z with 96% owning a smart phone.

Final Thoughts

We are in an age of instant gratification. We want to buy things instantly, we want our news instantly. We don’t like to wait for anything. Advertisers will be turning to social media platforms such as Instagram and Snapchat to use videos and disappearing content to reach users. Social media gives so many opportunities to connect advertisers with audiences helping both their brand and their followers. How are you planning for 2018?

2016 TechXpo

Friday, October 14th, 2016

TECHXPO HOSTED BY Manatee Chamber of Commerce

 

On November 3rd, the Manatee Chamber of Commerce will host the 2016 TechXpo at their Lakewood Ranch Office at the McClure Center 4215 Concept Court.

The Techxpo will feature an all-star lineup of local technology experts including Webtivity’s very own Terry Thompson, who will help business owners, managers, and in-house IT staff gain the knowledge they need in order to stay apprised of technology that can help their businesses grow and prosper.

Terry will be a participant in the Web Essentials Panel Discussion, an open forum to help answer questions you may have regarding best practices on web design, search engine optimization, tips / tricks / plug-ins to make your site stand out, and help your clients and customers have an outstanding online experience with you.

The schedule of events is as follows.

9:00 AM – 9:20 AM
Networking and mingling with local IT experts

technology experts

technology experts

9:20 AM – 9:50 AM
Social and Mobile Computing

9:55 AM – 10:25 AM
Web Essentials Panel Discussion

10:30 AM – 10:50 AM
Disaster Preparedness & Recovery

10:55 AM – 11:25 AM
IT Security & Your Business

11:30 AM – 12:00 PM
Questions and Answers

Tickets are:

$28 – Manatee Chamber Members and Manatee Young Professionals
$38 – Non-Members and Guests

Enter our coupon code Webtivity to save $5.00 on admission.

Register here.