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Engage and Inform Your Audience

October 26th, 2010 by Matt Scott


Benderson Development and Webtivity Launch New Kings Gate Website

Kings Gate is a 55+ adult community offering sales and leasing of furnished and unfurnished homes and villas, customized home building, and all within an active resort lifestyle.   It was this image of resort-style living that Benderson Development wished to portray when they approached Webtivity with their website redesign project.  Kings Gate already had a website, but the design had become outdated and no longer adequately represented the community as a whole.

Since many would-be occupants of this Florida retirement community are outside of the area looking to relocate, the website must make an impactful first impression.  With this in mind, it is vital that the website make a strong impact at first glance.  The website design must portray the style of the community, and there of course needs to be a strong emphasis on call-to-action to get future residents to pick up the phone or send an email to request more information.

The focal point of the website is the Community Site Map, which is a key sales tool for the community. Webtivity worked in tandem with Kings Gate’s art department to integrate their internal artwork into a fully interactive solution, which visitors can use to zoom in and manipulate in a similar manner to Google Maps. Users can highlight specific models on the map and then view that model’s details, such as floorplan and square footage. The map includes the phone number to the leasing office as well as a link to the Contact page to convert visitors to potential residents.

Webtivity also made several recommendations in terms of the overall organization and page structure to make the website more intuitive and user-friendly.  We also discussed making some areas of the website dynamic, so Kings Gate staff can manage their own content.  This is extremely important for an active community to keep current residents up-to-date and to convey to future residents the full scope of their ongoing activities.

The end result is a beautiful and dynamic website that portrays the active lifestyle that is at the heart of the Kings Gate community. From the subtle textures of the design to the interactive site map, the Kings Gate website makes it clear this is the place to retire in southwest Florida.

Visit the Kings Gate website for more information:
http://kingsgatehomes.com


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