It is said that certifications in the Digital Marketing industry fall more often than rain in a rain forest. Who knows which companies to trust and which consultants have actually completed the necessary requirements instead of outsourcing the process? The answer is none.
There are few exceptions to this rule however, that is the companies that are the target of most if not all digital marketing efforts. None more so fit the bill more than the behemoth underneath Alphabet, Google.
There are several reasons working with a Google Certified Partner can be advantageous to you and your company’s digital marketing goals.
Certification Backed By Google
The world’s biggest search engine needs no introduction. Suffice it to say they vet any applications for Google Partner status rigorously to ensure that any company or individual who plans on using their brand name as part of their marketing has earned the distinction.
On a basic level that entails checking to make sure a company is an established legal identity with employees. On an advanced level this includes meeting a minimum level of Google AdWords ad spend, delivered growth to clients, and shows sustained improvement over time.
For those few agencies who qualify a nifty badge is awarded like the one you see on the left. The full requirements are listed by Google to make it easier for potential clients to understand just what kind of benefits they can expect from any agency displaying the Google Partner Badge.
Certified Agency Team Members
Google requires that at least one employee be certified in the various advertising sections of the AdWords offerings. Fortunately here at Webtivity we have not one, not two, but THREE certified employees ready to meet your Pay-Per-Click needs. But just stating that means nothing.
Certifications come and go over time as individuals sometimes overlook re-certification. An agency’s Google Partner page however should be able to show you all qualified individuals as well as their respective qualifications.
Dedicated Google AdWords Representative
To be a Google AdWords partner requires going through a rigorous selection process by Google. There are some agencies that rise above that initial basic entrance level however. Around 5% all of digital marketing agencies earn the distinction of being assigned dedicated account representatives.
As the old idiom goes there is no better source of information than straight from the horse’s mouth. Google AdWords experts are the best place to get recommendations, practices, news, and a plethora of other information other digital marketing experts may not be aware of for months! Webtivity is proud to have and continue to earn this distinction.
Like what you hear so far? Request a free no-obligation consultation from the Google AdWords Certified experts at Webtivity!
Immediate AdWords Support
Google Partners, especially Google Partners with a dedicated representative, get immediate responses to ANY Google related issues. Is your website listed as hacked? Do you have an issue with your bill? Do you have any questions you can’t find an answer to? You might be stuck waiting for weeks, sometimes even months by going through regular Google contact avenues.
A Google Partner agency however can get your issue attended to and rectified within 24 hours! We have direct phone access to our Google Representatives for expedited service.
Direct Google AdWords Supported Consultation
One of the expanded duties of a Google AdWords representative team is helping their client acquire new business. This is because the advertising agency has proven itself time and time again as capable of delivering quantifiable and sustained results for their respective clients. Taken in this context it is in the best interest of the parent company, in this case Google, to ensure that that agency continually acquires new business.
Your FREE Google AdWords consultation will be undertaken in tandem with our Google AdWords dedicated account representatives to ensure that our suggested recommendations pass the rigor of accepted and up-to-date AdWords best practices.
The Webtivity Difference
We, at Webtivity Marketing & Designs, strive to ensure that we not only meet the highest Google standards for search but advertising as well. We not only have THREE AdWords certified team members but TWO Google Analytics certified members as well.
As part of our drive to always deliver quality server we differentiate our billing for advertising from Google AdWords. This means that you can keep track of your budget without worrying about where every dollar is being spent. This is something of an anomaly in the digital advertising industry as most agencies like to retain an inordinate amount of control on client budgets. But we place, and will continue to pursue a strictly transparent way of operating.
And it seems industry search engine giants are taking note. Don’t wait schedule your free AdWords consultation with the experts today! Give us a call at 941-753-7574 to experience the Webtivity difference for yourself.