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Holiday Marketing Tips

December 8th, 2015 by Shannon Kelly


logo-holidayIf you missed The Grand Central District‘s Holiday Mixer, below are the tips we presented to help market your business during the holiday season:

 

Light Up the District!

We’re encouraging all businesses to keep their lights on through the month of December.

  • This helps unify district by displaying all of the storefronts.
  • Promotes your business and it’s offerings when you’re closed.
  • Keeping your business lit, deters sketchy activity and makes any mischief visible.

 

Holiday Open House

If you haven’t already, schedule a holiday open-house at your business.

  • Retailers, if budget permits, offer finger food and wine.
    • If budget doesn’t permit, try co-opping with local bars and restaurants.
    • Get rid of unwanted merch by offering grab bags with surprise goodies.
    • Hide a couple “big deal” presents like store gift cards in the grab bags.
    • Bundle items into a gift set for a special promotion.
  • Restaurants, promote your space as a holiday party venue.
    • Offer a private area of the restaurant or bar, or again, pair up with local retailers that might be hosting their own event.
    • Offer samplings of your house wine and pass out coupons to lure them back to your space.

 

  • Put your customers in the mood to buy!
    • Decorate your store or office window.
    • Remind your clients that anything can be a gift!
    • Put bows on larger items.
    • Make gift cards for your services.

 

  • Remember to utilize your social media.
    • Dress up your cover photo on Facebook.
    • “Holidize” your logo by putting jingle bells around it or a santa hat on it.
    • Boost your posts and remind customers you’re there!
    • Set out a guestbook and email your customers special offers or holiday tips and tricks.

 

If you’d like a free consultation on how to better market your business during the holidays, please contact us at Webtivity Marketing & Design.

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