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North Port Law

Web Design Case Study

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North Port Law FirmNorth Port Law Firm of Attorney James Keim, P.A. is a new law firm to the city of North Port, Florida focusing on personal injury, bankruptcy and divorce. An important part of establishing a client base for a new law firm is professionally marketing to potential clients. Typically people search for a law firm when they are having a significant life event that needs to be quickly resolved. As such, a new law firm must convey a professional image, portray competence and trust, communicate to the core needs of their audience and soothe the anxiety and concerns of new clients.


The North Port Law Firm of Attorney James Keim, P.A. specifically wanted to stray from the usual stodgy, bold, clichéd websites one typically sees in the legal industry. A website that was provided as a reference point was However, this website was too effective at concealing their primary business function—more so than James Keim, P.A. wished to accomplish with his website. The design of the James Keim, P.A. website utilizes soothing photos, colors and imagery to set a more serene tone, but the logo was placed prominently enough, as well as the navigation and labeled so website visitors will quickly know it is a law firm website.

North Port Law FirmTwo stock photos were suggested for this project, which the design team considered in terms of style and content for this project. Selected photos focused on the beautiful Myakka River State Park, which highlights the local nature of Mr. Keim's practice, but also conveys the serene tone that was the goal of this project.

Our website design team worked closely with attorney James Keim to build a website that made him feel more approachable through carefully selected imagery and soothing shades of blue. Since the website was not going to have the usual intimidating gavels, courtrooms and dark colors, we stressed with Mr. Keim the importance of keywords and phrases shown prominently. We also added more focus to the navigation area to enforce the purpose of the North Port Law Firm’s website.


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Since the launch of, attorney James Keim has had a significant positive response:

“Frankly, it turned out better than I ever imagined it to be.  I have been receiving calls and have booked three appointments since Monday — all from the website.”

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