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It’s not your fault — you’ve been conditioned to ask for it. It’s a buzzword you’ve heard over and over again. You’ve gone to workshops, you’ve read blogs, you’ve seen ads for it, you get spam through your website every day for it. “Rank #1!” SEO SEO SEO. What if I told you SEO isn’t…
That is the title of an email I received the other day, and boy did it burn me up! Not because it’s untrue. Just the opposite: inconsistent information on the web about your business can seriously hurt your SEO. What burned me up is the email came from a service that claims to help you…
The internet is a big place. Over 650 million websites large. That’s a LOT of competition! When clients come to me for advice on how to position their website online, that’s part of the conversation I need to have with them. No matter what you’re selling, there are many websites out there that have been…
Back in the infancy of SEO all you had to do was stuff a bunch of keywords in your Meta tags, hide some white text on a white background, set up 10 of the same website on different domains and you were off to the races! There was no Facebook back then. No iPad. No…
It’s too early to tell exactly what Google has done, but early indications show a major shift in how Google ranks websites was launched this week. Depending on which side of the fence you’re on you may be happy or very sad about this latest change. The change seems to be related to one of…
The search engine universe has once again been turned on its head by another major update by the engineers at Google. Penguin 2.0 was a major update rolled out by Google last week that is aimed at improving search results (i.e., getting rid of the people who are playing games and trying to fool the…
Google Announces New Tool in Your SEO Arsenal One of the primary factors Google takes into account when determining your website’s rankings are the quality and relevant websites that link to you. As an example, if you are a certified Whirlpool technician and the Whirlpool.com website lists your business and links to your website, that…
Response: “Not Without a Culture Change” One of the biggest challenges in our industry is the endless cornucopia of bad advice, misinformation and misunderstanding about Search Engine Optimization (SEO). A basic thing to understand about SEO is that it is not the be-all-end-all. It is only a single tool in your online marketing toolbox. SEO…
Spider-Man Would Approve If you went to see The Amazing Spider-Man movie you probably noticed Peter Parker doing online research using the Bing search engine. Those scenes have been somewhat of a joke in the online marketing community, because EVERYONE knows that a geek like Peter Parker would use Google to do online research! Since…
The Importance of Security I have gotten a rash of calls recently from businesses that need help because their websites have been hacked. Business owners rarely understand how hacking occurs and the potential ramifications of it. Whether you own an ecommerce website, Content Management System or a Blog, you need to be aware that you…