Claim Your Business in ChatGPT Key Points
- Open ChatGPT Business Hub, find your business, and verify your connection using one of the methods offered.
- Complete Persona identity verification to unlock profile updates, a verified badge, and available Insights.
- Review mentions, website clicks, and discovery topics in the 28-day report to identify content gaps and track engagement.
When someone asks ChatGPT for a local provider or compares products online, accurate business details can help them take the next step. OpenAI introduced Businesses in ChatGPT in beta in November 2026. Its Business Hub gives eligible owners and authorized representatives a place to claim a profile, submit updates, and see how people engage with the business. OpenAI’s launch announcement
What is ChatGPT Business Hub?
Business Hub is where you manage the information you provide to ChatGPT about your business. Once verified, you can submit updates to your website URL, business description, category, logo, and other applicable details. OpenAI reviews changes, and they can take time to appear. ChatGPT may also draw on other sources when answering questions about your business. OpenAI’s Business Hub setup guide
Check whether your business can claim a profile
You can submit a claim if you own the business or are authorized to represent it. Eligibility varies by location, business type, and available verification methods. During the beta, local stores and restaurants can claim existing U.S. listings. Eligible online businesses may see an option to add a profile. Eligible U.S. ecommerce and online service businesses can also apply to publish an optional Business Agent, subject to separate requirements. OpenAI’s eligibility and setup guidance
How to claim your business in ChatGPT
1. Find the correct business profile
Sign in to the ChatGPT account you plan to use to manage the business. Open Business Hub from the sidebar and search by business name. If you see similar listings, check the website and location before selecting one. Confirm the managing account when prompted. Open ChatGPT Business Hub
If the profile is already claimed and you believe you should manage it, open its three-dot menu and choose Dispute ownership. If Business Hub displays Contact support, follow that prompt for help with a locked listing. OpenAI’s ownership guidance
2. Verify your website domain or use another offered method
Business Hub displays the verification methods available for your listing. Options can include a code sent to your business phone or email, a connection to your Shopify store, or website domain verification. If Website domain is available, use these steps.
- Select Website domain and copy the DNS TXT record that ChatGPT provides.
- Open the DNS settings for your domain, or send the record to the person who manages them. Add the TXT record using the exact host or name and value shown in ChatGPT.
- Return to Business Hub and select Verify domain. If the new record is still propagating, give it time to appear before retrying.
- Follow the remaining prompts to submit your claim. OpenAI will email its decision or request additional information.
For a WordPress website, make the change wherever the domain’s DNS is managed. That may be your registrar, your hosting provider, or a separate DNS service. OpenAI’s domain verification instructions
3. Complete identity verification with Persona
Domain verification shows that you control the website’s DNS. Persona verification checks the identity of the person representing the business. Open the Business tab, select your profile, and look for Complete verification with Persona in the overview. Select Verify and follow the prompts. Depending on the request, you may need a government-issued ID, business registration details, or proof that you are authorized to represent the company.
Once OpenAI approves the claim and Persona check, you can publish business updates and access available Insights. Approved Persona verification is also what gives the profile its blue check. If you’re using Persona to create a new profile, OpenAI’s approval automatically publishes that profile. OpenAI’s identity verification instructions
4. Review your business information
Check the destination of your website link, the accuracy of your business category, and whether your description tells a prospective customer what you offer. A service business should make its services and coverage area easy to find on its website. A retailer should check that product, delivery, and return details agree with the information customers see after clicking through.
How to interpret ChatGPT Business Hub Insights
After OpenAI approves the claim and Persona verification, select Insights in Business Hub. OpenAI describes the dashboard as an aggregate view of the past 28 days. Record a baseline, then compare consecutive 28-day periods so you can see whether changes persist. OpenAI’s guide to profile insights
| Insight | What it measures | How to use it |
|---|---|---|
| Mentions | For an online business, ChatGPT references its website. For a local business, ChatGPT displays a result for that location. | Track visibility over time for the same business or location. For online businesses, the website reference is what triggers the count. |
| Website clicks | Clicks through to the business website. | Check your own analytics for visits you can attribute to ChatGPT and whether they led to actions such as form submissions or calls. |
| Discovery topics | Recurring themes in answers that mentioned or cited the business. | Compare themes with your service pages and FAQs to find questions worth answering in more detail. |
Discovery topics summarize themes across answers. Business Hub keeps individual prompts and conversations private. A blank metric can reflect a reporting threshold, ongoing collection, or unavailable data. If a metric stays blank, contact OpenAI Support. OpenAI’s reporting definitions and limitations
Turn discovery topics into useful website updates
Suppose a Bradenton painting company sees exterior paint durability among its discovery topics. Its team could check estimates, reviews, and customer inquiries for related questions. If customers often ask how Florida’s rainy season affects exterior paint, the company could explain surface preparation, coating choices, and maintenance on its exterior painting service page.
Record the date of the update and compare the next full 28-day period with your baseline. Look at Business Hub clicks alongside ChatGPT referral visits and tracked inquiries in your website analytics. Use the trend to decide what to investigate next. Seasonality, promotions, and other site changes can also affect the numbers.
Support your ChatGPT profile with SEO, AEO, and GEO
Use Business Hub for accurate profile details and your website for the fuller answers customers need before contacting you. Keep important service pages crawlable, explain who you serve and where, and link related articles to the service pages they support. Back up general claims with firsthand examples, project details, or original photos where they help readers make a decision. Google’s guidance for generative search emphasizes useful, original content and core SEO practices. Google’s generative AI search guide
Start with Webtivity’s AI website optimization guide for how SEO, answer engine optimization (AEO), and generative engine optimization (GEO) fit together. Use the topic authority guide to plan supporting articles around your priority services. When a discovery topic points to a recurring customer question, use Webtivity’s guide to writing FAQs for SEO and AI visibility to develop an answer.
Frequently asked questions about claiming your business in ChatGPT
Who can claim a business in ChatGPT?
Business owners and authorized representatives can submit a claim for an eligible business. Availability depends on the business type, location, and verification options. Eligible online businesses may see an option to add a missing profile. Local stores and restaurants can currently claim an existing U.S. listing.
What is the difference between website verification and Persona identity verification?
Website verification uses a DNS TXT record to demonstrate control of the business domain. Persona verifies the identity of the person acting for the business and may request proof of authorization. Once OpenAI approves the claim and Persona verification, you can publish profile changes and view available Insights.
Can I claim my business without buying ChatGPT ads or creating a Business Agent?
Yes. An authorized representative can claim an eligible business and complete verification without buying ChatGPT ads, signing a ChatGPT Enterprise agreement, or publishing a Business Agent. Eligible U.S. ecommerce and online service businesses can choose to set up an agent later if they meet OpenAI’s requirements.
Does claiming my business make ChatGPT recommend it more often?
Claiming gives you a way to provide accurate business information for OpenAI to review. OpenAI gives no guarantee of increased visibility, and ChatGPT can draw on other sources for its independent recommendations. Treat verification as a business information update and measure changes in mentions, website visits, and inquiries over time.
Why are my ChatGPT Business Hub Insights blank?
A blank metric can appear while data is still being collected, when activity falls below a reporting threshold, or when reporting is unavailable. Confirm your claim and Persona verification are approved, and check back after more data has accumulated. If the metric stays blank, contact OpenAI Support.
Get help with your ChatGPT business profile and AI search visibility
Need help verifying your domain, reviewing your business information, or deciding what to do with your first 28 days of Insights? Call Webtivity Marketing & Design at (941) 753-7574 to discuss your profile and the service pages, FAQs, and content updates that can support it. Explore Webtivity’s AI website optimization services
