Three former PayPal employees created YouTube and launched the website in 2005. Only a year later, Google bought them for over $1.6 billion. From there the idea of watching video on the web accelerated at lightspeed. In 2008 Hulu was launched, a service that allows users to watch TV programs and movies online. As broadband connections become more prevalent across the United States, more people are consuming video media online. There were over 84,000,000 broadband subscribers in the U.S. in 2009, approximately 28% of the total U.S. population. Your television and computer are becoming one, and rapidly.
The great thing about YouTube is that you don't have to hire expensive television production studios to shoot high-definition videos for you to place on YouTube. It is completely acceptable to have lower-production value video on YouTube. In fact, most of the video content on YouTube is shot with cell phones, web cams and hand-held video cameras. As smartphones increase in popularity more people have the capability of watching video on their phones. Many phones have YouTube applications natively installed, increasing your campaign's exposure to the mobile market.
Statistics show having video on your website and Blog makes your sites more "sticky", which means you can keep people around longer. Furthermore, promoting video through your other social media channels increases click-through rates.
There are basic types of video to consider for your campaign:
Conversion video - This video encourages the viewer to take a specific action as a result of watching the video, such as Buy Now; Download; Contact Us, etc.
Educational video - This video teaches the viewer a particular skill, craft or technique and can establish trust, generate interest, or can even be used to provide your customers with technical support.
Informational video - This can be a short video commercial about your company, succinctly telling viewers what is special about your company and what separates you from your competitors.
Testimonial video - Having your customers on video touting what is great about you and your company can be an extremely effective sales tool.
Viral video - these are the funny videos that people pass around the Internet for years to come (waterskiing squirrels, skateboarders doing face plants, etc.)
Viral videos are typically shot "in-the-moment", and are very difficult to manufacture so we don't recommend trying to shoot the next "Old Spice Guy" video. However, it is important to mention that education videos can have a viral component. If you are offering something helpful that viewers find valuable, they will forward your video to their friends. If you have spent time on YouTube over the past 5 years you may have noticed many more "how-to" videos have been added year after year and they can become very popular videos.
Strategy is extremely important for a YouTube campaign. You must be sure you have the right equipment, technical understanding and the talent. Chances are, you are going to be the star of your video, so you have to feel comfortable sitting in front of your web cam or camcorder. Once your type of video campaign is identified, we can help you decide what equipment is needed or if a professional video production company is recommended.
Webtivity Marketing & Design has a large audience at our fingertips who follow our social media sites, as well as the social media sites we operate for our clients. When you become a Webtivity client we will leverage our large audience to immediately generate a fan base for you. Over time we will continue to reach out and grow your fan base.
YouTube offers the ability to overlay your advertising on selected videos. By targeting videos on which to display your advertising, you can target the types of people who may be interested in your products or services.