Digital Marketing Services in Bradenton, Sarasota, & St. Petersburg

Certified Google Partner

Small Business of the Year

Clutch Award Winner

Clutch Awards

Coronavirus (COVID-19)

In our effort to help prevent the spread of Coronavirus (COVID-19), we are all working from home and are not doing any face-to-face meetings until further notice. For our current clients, please continue to send your changes by email or call us at 941-753-7574 or 727-386-7216. If you are interested in our services, please use the Contact Form or call Tim at extension 107. If we need to share live information, we can arrange a video conference call.

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WEB DESIGN

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DIGITAL MARKETING SERVICES

  • Search Engine Optimization
  • Social Media Marketing
  • Paid Advertising
  • Online Reputation Management
  • Bundle Design & Marketing & save!
  • Packages to fit every budget

ABOUT WEBTIVITY!

  • Serving the Tampa Bay area since 1999!
  • Google Partners
  • Team of Google AdWords certified specialists
  • Community Involved
  • 5-Star Google Rating!
  • Award Winning Digital Marketing

Your Digital Marketing Company

Since you’re here it means you want to learn how to harness the power of the Internet to gather an online audience and drive sales. You may have tried working with individual web designers or web development companies before, or this may be the first time you’re hiring someone to assist you with your digital marketing campaign. You may have a thorough understanding of how your company should leverage a website and social media outlets to grow your business, or you may be new to the idea of digital marketing services. Either way, you have come to the right place.

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.

Webtivity Marketing and Design

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Digital Marketing Services Testimonials

We are super happy with the design, functionality, professionalism and customer service of Webtivity Marketing & Design! Thanks for all your hard work!

The entire team at Duncan Real Estate of Anna Maria is very happy with the work that Webtivity has done for our website and rental department. We especially thank Didier Bizimungu for all of his hard work and keeping in constant contact with us. We highly recommend Webtivity!

Duncan Real Estate

Had the greatest experience ever! The staff did an exceptional job on the site and were very patient and accommodating! I can not say enough about the company and the experience! Brian was extremely helpful and a pleasure to work with every step of the way!

Queens Gate Resort

Webtivity has been a dream to work with…..all very knowledgeable and professional…..Tim is the best and with his crew updated our website. We get compliments on it weekly!

 

Women with a Purpose

 

Tim & Didier have done a great job driving my phone to ring. I have been a happy customer of Webtivity Designs since around 2005. I recommend them only if you can handle a lot of extra business. Keep up the great work guys.

Modern Air

We have been using Webtivity for our Website for years and the service has been incredible. We would highly recommend everyone use them for their website design and marketing needs.

Complete General Contracting

Webtivity Marketing & Design did a great job taking us from a concept for our website to an actual working business website. The process was simple: We provided the info and media we wanted them to use on the website and they formatted it into a working Word Press site. We were able to work with Brian to make changes to the site, making it very user friendly. This website will ultimately serve our business and future customers to obtain the BEST possible Yacht Charter vacation available at outoftheblueyachtcharters.com Our website looks and operates the way we want it to. We highly recommend Webtivity Marketing & Design for website development.

 

Webtivity Wisdom

WEBTIVITY LAUNCHES NEW WEBSITE FOR A&Z INNOVATIONS!

WEBTIVITY LAUNCHES NEW WEBSITE FOR A&Z INNOVATIONS!

After: Before: A&Z Innovations is a newer company that specializes in sanitization or cleaning products. With their own line, GienX, A&Z has established itself as a player in the hand sanitizing field. But their website didn’t exactly match the cohesive...

How Exactly Do Search Engines Work?

How Exactly Do Search Engines Work?

We know we open an internet search page, type in what we’re looking for, and hope we get what we’re looking for. But what is actually going on? Many consumers don’t actually know how search engines work. And even more just click on the first thing that pops up, which...

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Company Information

Your Internet Marketing Company

Choosing a partner for your Internet marketing campaign is one of the most critical business decisions you can make. Take some time to learn about who we are, our approach to our clients, and why we are Your Internet Marketing Company.

Learn more about Webtivity Marketing & Design:

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About the Company

What is Webtivity?

The fusion of the Web and the Activity of your online audience equals Webtivity. We understood when our company was founded in 1999 that people were going to the Internet to actively learn. The Internet is an active place where potential customers research to learn about your company or organization and ultimately make a purchasing decision. Back when our company was founded it was pretty simple: build a website and people will come. These days the Internet is full of noise and competitors. As such our approach has had to increase in size and complexity, but the basic notion is still there: people are going to the Internet to learn, form opinions, and ultimately make a purchasing decision. That’s why we’re here: to help you stand out from your competitors.

ABOUT WEBTIVITY

We are headquartered in Bradenton, Florida and opened a satellite office in St. Petersburg, Florida in 2014. While the core of our clientele is in the greater Tampa area, we provide professional Internet marketing solutions for clients all over the world. Our headquarters is conveniently located just minutes from I-75 in downtown Bradenton, and our St. Pete office is located in the heart of the Grand Central District. We are active members of the Manatee Chamber of Commerce, Manatee Better Business Council, Sarasota Chamber of Commerce, Anna Maria Island Chamber of Commerce, Venice Chamber of Commerce, St. Pete Chamber of Commerce, Tampa Bay Beaches Chamber, Grand Central District, and Lakewood Ranch Business Alliance. We sit on the Manatee Chamber of Commerce Technology Committee, the Advisory Board for the Manatee Technical Institute Website Design Department, and judge the annual state SkillsUSA competition in the Web Design category. We also sit on the Board for Junior Leadership Manatee, which is designed to engage youth in our community and foster leadership skills for high school Juniors.

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Company Leadership

Meet Your Online Marketing Team

Accessible. Friendly. Conscientious. Energetic. These are just some of the ways we can be described. It’s important you connect with our team because we’re going to spend a lot of time working together toward the success of your project. Take some time to learn more about who we are and contact us to get your campaign started!

Terry Thompson

Terry Thompson

President and CEO

Terry Thompson graduated cum laude from Northern Michigan University with a BS degree in Medical Technology in 1986 and over the years supplemented his education with many business and marketing courses from Kellogg Graduate School of Management, University of Michigan Business School, Notre Dame University, Kotler Marketing Group, Braun Consulting, Northwestern University, and others.

From 1986-1992, Terry worked as a Technologist and Laboratory Manager in Virginia and Florida laboratories. In 1992, he was hired into the marketing organization of Baxter Healthcare Diagnostics (later known as Dade International, Dade Behring Inc., and currently Siemens Healthcare Diagnostics) where he rapidly advanced holding positions as Technical Specialist, Senior Specialist, Associate Product Manager, Product Manager, Marketing Manager, and Associate Director of Marketing. He has managed growth in product lines with annual sales of over $0.5 billion and managed annual operating budgets up to $0.5 million. In addition, he has managed projects with budgets up to $2 million dollars, was responsible for website redesigns, and implementation of internet marketing into the company’s marketing strategy.

In addition to his work experience, Terry has served as Town Commissioner and Planning Commission Chairman for the Town of Bellefonte in Delaware. He was the primary author of the Town Bellefonte Comprehensive Plan, numerous ordinances, and resolutions. He has worked with numerous county, state, and U.S. government officials. Before moving to Florida in 2009, he was recognized by the Town for his efforts in stabilizing the Town’s financial and legal status, as well as its plan for future growth.

Brian Dubil

Brian Dubil

Senior Web Designer / Developer

Brian Dubil received his AS in Computer Graphics and Design from Keiser College in 2001. He has worked in the web development and internet marketing fields ever since and is experienced with .NET, .PHP, HTML5, JavaScript, jQuery and Flash. He has extensive knowledge of the WordPress framework and develops custom apps for Facebook.

Tim Seward

Tim Seward

Business Development Director

Hailing from just outside the DC area, Tim is your Customer Service pro! Experienced in Customer Relations and Account Management, Tim will go out of his way to make the client happy. With over 10 years experience in Sales and Customer Service, he has been responsible for large accounts and is an expert in meeting deadlines. Working with large companies in submitting construction bids for commercial projects, no job is too big for him! Past MD Real Estate Agent and Staff Manger, Tim will ensure the success of any task.

Didier Bizimungu

Didier Bizimungu

Digital Marketing Director

From executing Pay per Click campaigns to Search Engine Optimization campaigns and being the IT MacGyver, he does it with a smile and Superman-swiftness. Didier graduated with a Bachelor of Science degree from the University of South Florida in 2014 and is currently pursuing an MBA from Florida Atlantic University. Coming in with eight years of Search Engine Optimization experience. HTML, PHP and Google Ads experience. Specializes in website analytics intelligence gathering and KPI optimization. Member and speaker for the American Marketing Association.

Meredith B

Meredith B

Senior Marketing Specialist/Designer Assistant

Digital marketing strategist with a diverse background in marketing, content writing, online media, advertising, and telecommunications. More than 20 years’ experience developing internal systems,  and account management. Graduated with a Bachelor’s of Science degree in Accounting from Johnson and Wales University.

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Praises & Accolades

Aw Shucks

You don’t have to take our word for it. Take a look at what our clients have to say about us.

We have been getting wonderful feedback thus far from the site from all of our clients I sent emails to!!! Thanks so much!

Kara

Owner, Delicious Gourmet

This is fabulous! I love the work you are doing and the look of the Facebook and Twitter pages. I have been tied up with multiple projects this week, and have not been as responsive to your emails as I would normally like to be. But super terrific job!!!!

Beth Bush

Director of Preparedness and Health & Safety Services

Just wanted to let you know the Port Manatee website won a Gold award from the Hermes Creative Awards. The Hermes Awards are sponsored by the Marketing and Communication Professionals. The 2010 winners are listed at www.hermesawards.com. General information, news release information and certificate/statuette award information is available on the site as well. The user name is hermes2010 and the password is hermes. Congratulations!

Anne O’Roake

Communications Specialist, Port Manatee

Frankly, it turned out better than I ever imagined it to be. I have been receiving calls and have booked three appointments since Monday — all from the website. That is pretty positive reinforcement as to its effectiveness.

James Keim

Attorney at Law, North Port Law Firm

I just wanted to say thank you for all the work you and Webtivity have done for us.

From the very beginning your team was courteous, polite and full of wonderful ideas. But more importantly they got the job done fast; like we were the most important client you had. Considering the level of quality, expertise and service your team brings to the table, one would have to look for a long time to find such a good value.

Thank you again for all that you do. We enjoy having you as part of our team and we look forward to working together again.

Jess Fronckowiak

President, J2 Solutions Inc.

We are thrilled with the work that Webtivity has done. It is just amazing how they have taken our mission and brand and developed such an awesome social media network for us.

Nicole Rissler

Director of Financial Development & Community Affairs, American RedCross

Unbelievably awesome! Thank you Terry and Webtivity

Kevin E. Lindberg

Executive Director

A big thank you to all of you for the great website, ad and putting this all together for us. We greatly appreciate it.

Kevin Baylor

Managing Partner, Suncoast Business Technologies

The new Shorewalk website designed by Webtivity has already generated rave reviews from our guests. The new fresh look has increased business as we have seen former guests return to see first hand the property improvements. I would highly encourage any property looking to enhance their website to utilize the services of Webtivity and their talented team. The project was a seemless transition from start to finish.

Rob Ondo

Director of Marketing & Business Development, Shore walk Vacation Villas

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Employment Opportunities

We Have No Job Openings At This Time

Are you a talented leader? Do you want to continue growing, learning and cultivating your skills in a team-based, interactive environment? Come introduce yourself to us!

We are a tight group of dedicated professionals whose goal is to help our clients’ businesses grow. If you understand and believe in our philosophy that the better we take care of our clients, the more successful our company will become, then you are the type of person we want to talk to.

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Contact Webtivity

We’ve Been Waiting to Hear From You

Thank you for visiting our website. If you’re here it means you’re looking for a professional partner who will take an interest in you and the success of your company. Look no further—you’ve found your capable team of online marketing specialists who will ask the right questions, take control of your project and be your partner in success!
Call 941-753-7574 or 727-386-7216 option #2 or fill out the form below:

Provide the following information and a Webtivity representative will contact you shortly:

Current clients click here for support.



4654 East State Rd 64 #175
Bradenton, FL 34208

tel: 941-753-7574

138 Pinellas Way N
St. Petersburg, FL 33710

tel: 727-386-7216

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Community Involvement

Devoted Developers

Webtivity Marketing & Design strongly believes each of us has a responsibility to contribute to the success of our community. That’s why we support local organizations with donations of time, dollars, or specialty marketing services to help promote their causes and achieve their missions.

We are involved with the following causes and organizations:

 

Manatee Chamber of Commerce

The Manatee Chamber strives “To build a positive business environment while enhancing the community’s quality of life”. Members provide invaluable input on area issues and programs that support businesses and residents of Manatee County and the South Tampa Bay Area.

Webtivity Involvement: Member since 2000, A Founding Member of the Technology Committee since 2009, Specialty Services Donation

Anna Maria Island Chamber of Commerce

The Anna Maria Island Chamber was established in 1949 linking three separate municipalities: Anna Maria, Holmes Beach and Bradenton Beach. Today the Anna Maria Island Chamber contains over 550 members and plays a fundamental role in promoting local area tourism.

Webtivity Involvement: Chamber Member, Past Marketing Committee Member, Past Specialty Services Donation

St Petersburg Chamber of Commerce

The St. Petersburg Area Chamber is focused on building a sustainable organization with a keen focus on its members, advocating to protect and grow local business.

Webtivity Involvement: Chamber Member

Tampa Bay Beaches Chamber of Commerce

The Tampa Bay Beaches Chamber is a diverse group of businesses throughout the Tampa Bay beach community that takes great pride in the place we live, work, and play – extending from St. Pete Beach to Treasure Island, and northward to Indian Rocks Beach and Clearwater Beach.

Webtivity Involvement: Chamber Member, Marketing Committee Member, Specialty Services Donation

Manatee Young Professionals

Manatee Young Professionals (MYP) is a program of the Manatee Chamber of Commerce geared towards those aged 21-42. As Tampa Bay’s longest running YP program, MYP serves as a business, social and community resource.

Webtivity Involvement: MYP Member, Specialty Services Donation

Manatee Chamber Better Business Council

Mission Statement: “To strengthen public confidence in Manatee County area businesses through the promotion of high standards of business ethics.”

Established in 1970, the Better Business Council (BBC) is a program of the Manatee Chamber of Commerce which seeks to address consumer concerns, publicize important scam information and offer referrals for BBC members.

Webtivity Involvement: BBC member, Past Committee Member

Manatee Technical College

Manatee Technical College is respected for excellence in technical training and academic education with state-of-the-art campuses, industry-driven curriculum, and dedicated staff.

Webtivity Involvement: Advisory Board since 2009, Judges of the SkillsUSA State Competition since 2006, Internship Opportunities, Specialty Services Donation

Women with a Purpose

Women with Purpose

Women With Purpose is a non-profit organization in Tampa Bay. We are committed to helping families in our community with cancer. We provide non-medical financial assistance for basic necessities by directly paying rent, mortgages, utilities, car payments and insurance, gas and food cards.

Webtivity Involvement: Specialty Services Donation

HorsePower for Kids & Animal Sanctuary

HorsePower for Kids’ mission is to rescue unwanted and injured animals and not only share them with the public but to serve inner-city children, at-risk children, and any child that could benefit from riding, learning about, and loving horses and animals. Studies show that horses/animals improve self-esteem, character, work ethic, social skills, and academic performance.

Webtivity Involvement: Specialty Services Donation

Historic Kenwood Neighborhood Association

The purpose of the Historic Kenwood Neighborhood Association shall be to promote a sense of community for our neighborhood; forge working relationships with the city; foster civic participation; promote beautification and pride in the neighborhood; maintain, enhance, and encourage quality housing that reinforces the character and charm of our historic neighborhood; and provide a focal point for all neighborhood issues that affect a significant number of our residents.

Webtivity Involvement: Specialty Services Donation

Past Community Involvement

Grand Central District Visit website

Grand Central District

The Grand Central District in St. Pete was formed in 2001 and received designation as a Main Street community by both the National Trust for Historic Preservation and the Florida Main Street program. The Main Street Four-Point Approach is one of the most powerful economic development tools in the nation, combining historic preservation and economic development in local revitalization initiatives.

The Greater Sarasota Chamber of Commerce Visit website

The Greater Sarasota Chamber of Commerce

The Greater Sarasota Chamber of Commerce is a major force in our community’s economic prosperity and outstanding lifestyle. An award-winning not-for-profit membership organization, The Chamber provides the leadership to achieve a diverse balanced economy that enhances the quality of living and working in greater Sarasota.

Webtivity Involvement: Member since 2011

Venice Area Chamber of Commerce Visit website

Venice Area Chamber of Commerce

The Venice Area Chamber of Commerce is the pulse of the Venice area business community with over 1,100 businesses working together to create a healthy economy for our community and families.

Webtivity Involvement: Member since 2000, Specialty Services Donation

American Red Cross Visit website

American Red Cross

The Southwest Florida Chapter of Florida’s West Coast Region of the American Red Cross is responsible for providing emergency assistance and training to over 430,000 people living in Sarasota and DeSoto counties.

Webtivity Involvement: Board Member since 2010, Specialty Services Donation

Lakewood Ranch Business Alliance Visit website

The Lakewood Ranch Business Alliance

The Lakewood Ranch Business Alliance strives to be the voice of the Lakewood Ranch business community and create visibility opportunities for their members.

Webtivity Involvement: Member since 2010

United Way Visit website

United Way, Climbing for Dollars

Rock Climbing for Dollars is the where a love for adventure meets a desire to meet needs of others. It’s an event that puts into action this desire for adventure to help the United Way continue to meet the many needs in our area.

Webtivity Involvement: Participating Climber 2010, Specialty Services Donation

Women's resource Center Visit website

Women’s resource Center

The WRC is THE place in Manatee County for women to discover their strengths, build their confidence and find their path to success. They try to provide women with a ‘roadmap’ so they can help themselves overcome current obstacles and move toward a more optimistic future.

Webtivity Involvement: Advisory Board Member since 2010

South Florida Museum Visit website

South Florida Museum

South Florida Museum is the largest natural and cultural history museum on Florida’s Gulf Coast. The museum interprets the region from the Pleistocene to the present.

Webtivity Involvement: Specialty Services Donation

Save Our Seabirds Visit website

Save Our Seabirds

Save Our Seabirds, Inc., formerly known as the Pinellas Seabird Rehabilitation Center, rescues and rehabilitates hundreds of native and migratory birds each year. Save Our Seabirds is a 501(c)(3) bird rescue located on Anna Maria Island and is a completely volunteer organization.

Webtivity Involvement: Specialty Services Donation

Muscular Distrophy Association Visit website

Muscular Distrophy Association

MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.

Webtivity Involvement: Participating MDA Lockup Fundraiser 2010

State College of Florida Visit website

State College of Florida

Established in 1957, State College of Florida, Manatee-Sarasota (SCF) is the region’s first and largest public college, with campuses in Bradenton, Lakewood Ranch and Venice, and online via eLearning opportunities.

Webtivity Involvement: Internship Opportunities

Keiser University Visit website

Keiser University

Keiser University helps students succeed by providing the professional and academic foundation to meet their educational goals and objectives.

Webtivity Involvement: Internship Opportunities

Manatee Chamber Better Business Council

Mission Statement: “To strengthen public confidence in Manatee County area businesses through the promotion of high standards of business ethics.”

Established in 1970, the Better Business Council (BBC) is a program of the Manatee Chamber of Commerce which seeks to address consumer concerns, publicize important scam information and offer referrals for BBC members.

Webtivity Involvement: Committee member

Ringling College of Art and Design Visit website

Ringling College of Art and Design

Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor’s degree in various fields of art and design.

Webtivity Involvement: Internship Opportunities

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Digital Marketing

Digital Marketing

It doesn’t matter how great your website looks or functions if no one can find you online. You simply don’t exist. You must have a cohesive, comprehensive digital marketing strategy to promote your company in the various channels where potential customers frequent. It is important to remember your potential customers consume information online in many different ways, and trends are constantly changing. That means you must have a diverse, flexible strategy and the right partner to help you grow.

Tim & Didier have done a great job driving my phone to ring. I have been a happy customer of Webtivity Designs since around 2005. I recommend them only if you can handle a lot of extra business. Keep up the great work guys.

Digital Marketing - Modern Air

Search Engine Optimization - SEO

Search engine optimization is your way of increasing the quality and quantity of traffic coming to your website from search engine such as Google. 

Digital Advertising

When organic traffic is not enough you need the robustness of digital advertising to get in front of your clients’ eyes.


Social Media Marketing

Social media marketing includes a concentrated effort to put your best foot forward on today’s most popular social platforms on the web.

 

Email Marketing

Email is still the number one method to stay in communication with current, potential, and past clients.



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Website Design

Website Design Tells the Story

 

We are all visual creatures and make purchasing decisions based on what we see. Your customers are no exception. When a potential customer researches your company online and compares your website to your competitors’ websites, they form an opinion about your company. If your website looks tired, amateurish and held together with duct tape, that is the exact impression potential customers will form about you and your company. That is why hiring a professional web design company is imperative for the success of your company.

website design

PROFESSIONAL WEBSITE DESIGN

If your website is poorly developed from a technical standpoint it will not be search engine friendly, which means it will not rank well in the search engines. But developing a successful website isn’t just a technical endeavor. While technology is certainly an important part of the equation, it’s just the beginning of the story. You need to make sure when potential customers do arrive on your website they follow through and contact your company.

Professional web designers are trained how to use color, layout and hierarchy to evoke emotion, create demand, and shape the behavior of potential customers when they visit your website. You want website visitors to do something as a result of visiting your website: Call Now; Email Us; Buy Today. There is an art to shaping customer behavior and that is where the Web Design Team at Webtivity Marketing & Design excels.

Website Design Process

Our clients appreciate our clear process, communication and timeline commitment. We do not hold own a client’s website hostage. When you pay for your website, you own it.

ecommerce web design

Selling online is not an endeavor to be taken lightly. While eCommerce can be very profitable for your business, it can also open your business to unnecessary risk and headaches if your Internet marketing company doesn’t advise you properly.

Content Management Systems

Do-It-Yourself website management sounds great but then comes the real world of customers, employees, suppliers, accounting, etc. We can give you a CMS and support it when you can’t.

web content writing

Many do not realize website text is one of the most influential factors for the success of a website. Your website copy is one of the most important determining factors on how well your website ranks in the search engines.

Website ADA Compliance

What is ADA? ADA stands for the Americans with Disabilities Act. It became law in 1990 with a stated goal to stop discrimination against individuals with disabilities in all areas of public life. The ADA has five main components, known as Titles.

For our purposes, Title III of the ADA deals with public accommodations and commercial facilities that include websites. Title III is enforced as a strict liability law by the U.S. Department of Justice. That means there are little to no excuses to be uncompliant.

Web accessibility is an evolving set of requirements with no formal agreed-upon set of standards. Although not legally sourced, courts have referenced WCAG 2.0 in cases involving the ADA.

EXPERT SOLUTIONS THAT GETS RESULTS

Some in our industry have done a great disservice to business owners by trying to convince them they can design their own website and have a resulting effective solution. What many business owners don’t understand is that those do-it-yourself solutions are often clunky, time-consuming and not search engine friendly. That means a business owner spends inordinate amounts of their valuable time trying to build and maintain a website instead of focusing on using their expertise to grow their business. What is your time worth?

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Search Engine Optimization

The Secret to SEO

​If your website is not well-positioned in the search engines, it will be extremely difficult to attract customers. Although some try to claim there are super-secret methods to search engine optimization (SEO), there are a few very basic tenets involved. And don’t forget that any discussion about driving traffic to your website should be accompanied by a discussion of conversion rate optimization.

Age and Trust

Sorry, but if you have a brand new website, it will take a while before the search engines will trust you. The longer your website has been around, and the more you pay attention to the following items, the faster you will rise in the search engines, and the stronger you will hold at the top once you get there.

Competitor Reconnaissance

How can you launch an SEO campaign if you don’t know what your competitors are doing, and how well they’re doing it? How can your SEO company develop an intelligent SEO strategy for you unless they analyze your competitors? Chances are your competitors have holes in their SEO strategy, which leaves great opportunities for you to exploit. It also paints a picture of how aggressive a campaign will need to be developed to get you ranked above them. Before engaging an SEO company you should request this type of information. If they cannot provide this type of information they will not be able to help you.

A Solid Foundation

The first important step is to have a website developed using modern, search engine friendly technology. Many people don’t realize there can be errors in your HTML code that are only visible by the search engines. Your website may function perfectly, but the search engines will notice these errors, and it can impact your ranking potential. If your web design company is not up to date on the latest SEO trends (or are just plain sloppy) you are harming the potential of your website to rank before you ever put it online. Taking a shortcut by having a cheap website built will only cause you to spend more money in the long-term to fix all the problems with the foundation of your website, plus all the lost potential business because you can’t get your website ranked.

Unique, Engaging Content

Simply put, this is keeping your website up to date. Not only will your human visitors find your website more valuable if you keep it up to date, the search engines will as well. Search engines treat new information as better information. So by routinely rewriting the text on your website, or routinely adding new information to your website, you are benefiting your search engine potential. It is extremely important to understand that the search engines will know if you copy text from another website and place it on your website—and it will hurt your search engine optimization campaign.

On-Page SEO

There are many factors you can control on your website once you have a solid foundation developed by your professional web development company. While the role Meta tags play in your overall rankings has decreased significantly it is still best practice to optimize your Metas. There are other HTML tags that can be optimized to help the search engines understand what you are trying to emphasize on your website. Page naming conventions, linking structure, file size optimization, and keyword relevance are just some of the items that must be considered by your SEO company as part of your campaign.

Off-Page SEO

This is the most difficult and laborious facet of any SEO campaign, which is why Google heavily relies upon this aspect of a website’s profile when deciding where to rank you. If a website links to your website, Google treats that link as a “vote.” So the more websites that link to you the more votes you get, and the more valuable your website becomes to Google.

To take it a step further, if the websites linking to you are highly trusted by Google, the fact that they are linking to you helps you even more. So in other words, if CNN.com (one of the most highly ranked and trusted websites on the Internet) links to your website because they are doing a story about your company, that link will help your rankings much more than a link from joeschmo.com. Alternatively, if a website links to you that Google considers to be a “bad” website, it can potentially harm your website rankings.

Usually at this point in the discussion a potential client asks the question: “So how do I get people to link to my website?” The first way is to hire an SEO company to help build those links into your website from trusted directories and websites. You have to be very careful here, because as mentioned above, if your SEO company links you on “bad” websites, it can hurt you. The second way is to develop unique, engaging content for your website that people consider to be a resource. People who find your website useful or helpful will link to you and promote you as a resource to their audience. This is the most “organic” way of having links built to your website.

A social media campaign is also a great way to build links into your website and generate interest and links into your website from outside sources.

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Online Advertising

Online Advertising / Digital Advertising

What is online advertising? Online, internet, or digital advertising is the displaying of your advertisement on search engine results such as Google, on social media channels such as Facebook, Instagram, or YouTube, or any other internet sites or mobile apps. Pay Per Click (PPC) ads are the “Sponsored Ads” that appear at the top and bottom of search engine results pages. Each time someone clicks on your ad, you pay money to the search engine company, hence the name Pay Per Click. Social media channels such as Facebook are usually pay per display. Basically for X amount of money, your ad is shown to a certain number of people.

Tim & Didier have done a great job driving my phone to ring. I have been a happy customer of Webtivity Designs since around 2005. I recommend them only if you can handle a lot of extra business. Keep up the great work guys.

Modern Air

Search Advertising

Pay Per Click (PPC) ads are the “Sponsored Ads” that appear with search results on Google, Bing, Yahoo, etc. Each time someone clicks on your ad, you pay money to the search engine company, hence the name Pay Per Click. Effective way to appear on the first page of search results.

Social Media Advertising

Social media channels such as Facebook, Instagram, YouTube, etc. are usually pay per display. Basically for X amount of money they display your ad to a certain number of people. The number depends on amount spent and target audience. Great way to get in front of target audiences.

Remarketing Advertising

Ever view a product or website then start seeing related ads on other websites or social media. It is like it is following you all around the internet. This is remarketing. The website puts “cookies” on your computer which causing their ads to show on other website or social media.

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Social Media Marketing

Engage Your Customers

Why do you do what you do? What drives you to get out of bed every day and carve another notch in your career post? Hopefully the answer is because you enjoy and believe in what you do. If that is your answer, social media is exactly where you need to be. If you believe in your products and services and you are passionate about it, social media is a platform for you to convey your passions to existing and potential customers. Once you have buy-in from your audience, they will virally spread the word about you and your company.

 

Customer Evangelism

Customers can offer you the best, free advertising in the world. They are an authoritative voice on your business, and are trusted by their friends and family. Use social media to keep yourself top-of-mind and arm them with the information they need to speak intelligently about your business. Social media is about developing a two-way conversation with existing customers, and introducing yourself to potential customers. In order to engage people you have to provide value. People don’t want to hear your sales messages every three seconds (in fact, research shows for every sales message you broadcast through social media you should nullify it with 8-10 non-sales messages.)

Facebook Marketing

Facebook is still the behemoth when it comes to social media marketing. Over 1 billion users access Facebook on a regular basis.

 

Twitter Marketing

Twitter continues to gain popularity as the one stop platform for political and brand engagement. Your audience expects to interact with you on Twitter.

Instagram Marketing

With Facebook’s management Instagram continues to make gains in popularity. It comes in right behind Facebook as the most interactive social media platform on the Internet. 

YouTube Marketing

Video is the new king. Users with short attention spans expect content from your brand to be delivered to them in short bursts of interactive videos via YouTube.

Marketing Other Social Media Channels

Not all social media channels are created the same. Depending on your brand a more focused social media platform might be a more viable option for you to reach your audience. LinkedIn, Pinterest, and Reddit are just a few of the most popular niche social media forums that might be more fruitful for your company. 

 

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Email Marketing

Keep in Touch & Drive Traffic to Website

Email marketing used in conjunction with a Blog can be extremely effective in driving traffic to your website, reinforce messaging and brand recognition. With email marketing solutions like Constant Contact, Vertical Response and MailChimp, it becomes very easy for you to keep in touch with your audience. As with all aspects of your Internet marketing, you must have a sound strategy in place for email marketing to be effective.

Email Marketing

Campaign Strategy

Before developing a strategy for your campaign, we first must work with you to understand your target audience and what type of campaign they may respond. We must provide engaging content and offers so they open and read your emails.

Types of Emails

  • Blog posts
  • Special Announcements
  • Sales or Offers
  • Newsletters
  • Holiday Greetings
  • Combination of above

Keep it brief and easy

Many people walk into it thinking they have to write a dissertation every week and include “Grandma’s Super Secret Cookie Recipe” in their email blast. The truth is, the longer your email, the more people are just going to delete it. Or worse, unsubscribe. If you keep the content on your Blog and use your email blast as a vehicle to get traffic to your content, you are going to be much more successful.

Email Campaigns

As part of your email campaign you will receive the following:

  • A WordPress Blog (various levels of customization available)
  • Integration of an email blast signup into your website, Blog and social media sites
  • Custom email blast template designed to match your branding
  • Coordination of email blasts to your subscriber list

What is measured?

The following components can be measured using the tools provided by your email blasting program to determine campaign effectiveness and measure campaign goals.

  • Number of opens
  • Number of unsubscribes
  • Number of bounces
  • Number of click-throughs
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Online Reputation Management

What are people saying about you?

Online reputation management is all about communication. People talk about their good and bad experiences with products and companies. Before the internet, the spread of this information was limited to family and friends. With the dawn of the internet and review sites like Google, the good and bad reviews are widespread and available to everyone. Consumers are making decisions based on these reviews. Consequently, you need to be listening and responding to leverage good reviews and limit damage from bad reviews.

Online Reputation Management

Claim Your Listing on Review Sites

There are many internet sites that have the capability of your clients to leave reviews. Many of these listings are automatically populated with your basic information. It is important that you claim the listing, correct misinformation, add missing information and monitor the reviews.

Here are some of the major sites with review capabilities:

  • Google
  • Yahoo
  • Bing
  • Yelp
  • Facebook
  • LinkedIn
  • Industry specific sites like Trip Advisor, Healthgrades, Vitals, Angie’s List, Home Advisor, etc.

Monitor & Respond to Reviews

It’s important to listen to what’s being said about your business. Listen through social media, listen online, and listen to your business reviews. Today word of mouth spreads like wildfire! All it takes is a quick Google search and anyone can see what is being said about your business. You don’t want to be driving potential customers to the competitor.

Promptly respond to all reviews, but be sure to apologize when responding to negative reviews. Do this publicly, then take it offline and come to a resolution. By being transparent with your apology, it can help to bring the situation to a close. Be sure that the apology is authentic, consumers can see right through nonsense. With the amount of  competition out there, they will be quick to take their business elsewhere.

Whatever you do, don’t get into an argument with customers online. It only makes your business look bad. Like mentioned above, take it offline. Ask them to call you, or send you a direct message. You’ve still shown that you’re addressing the problem. Showing your professionalism is more important than proving you’re right.

Focus on customer service. Customers will notice how you treat them and that is key to building a great reputation. They will be more apt to forgive a bad review or two if they see you value the feedback and are willing to make a bad situation right.

Getting more good reviews

Ask your customers for reviews. You can also leave signs at your counter, leave links at the bottom of emails or receipts, or send emails specifically asking for a review. Not only do the number of quality reviews matter when potential customers are looking to do business with you, but it matters how current the reviews are. This is why it is important to keep a steady stream of reviews coming in.

Promote your good reviews

The majority of consumers use reviews to make purchasing or hiring decisions. This is why it is not only important have a good number of reviews but also promote these reviews. Post your good reviews on your website and distribute them on social media and your email marketing campaigns.

Webtivity Online Reputation Management

Webtivity Marketing & Design can manage your online reputation from start to finish. We can solicit reviews from your clients. Monitor and respond to the reviews. Promote the good reviews on your website, social media, or email marketing campaigns. You won’t have to worry about monitoring multiple reviews sites and risk missing the opportunity to respond good and bad reviews. Remember an unanswered bad review looks like you don’t care about your customer’s satisfaction and that will lose you new customers.

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Website Design Process

Website Design Process

New clients often tell us they selected our company for their project because we have a clear process in place and are able to commit to a timeline for their project.

An overview of the process you can expect for your project:

  1. Proposal/project scope finalization
  2. Content acquisition or copywriting interview
  3. Initial creative meeting to discuss design requirements/concepts
  4. Identity/ logo design (if required)
  5. Template Design
  6. Client review (Template revisions/approval)
  7. Website development/content layout/internal Alpha testing
  8. Client review (layout revisions/approval)
  9. Cooperative Beta testing
  10. Client training (if needed)
  11. Launch preparation and coordination with client
  12. Go-live
  13. Internet marketing plan launched

Webtivity Marketing & Design did a great job taking us from a concept for our website to an actual working business website. The process was simple: We provided the info and media we wanted them to use on the website and they formatted it into a working Word Press site. We were able to work with Brian to make changes to the site, making it very user friendly. This website will ultimately serve our business and future customers to obtain the BEST possible Yacht Charter vacation available at outoftheblueyachtcharters.com Our website looks and operates the way we want it to. We highly recommend Webtivity Marketing & Design for website development.

Out of the Blue Yacht Charters Sarasota Bradenton St Petersburg Tampa

a comprehensive, portable website solution

You’re making an investment in a website, and that means you should own it and have the flexibility to move it to another provider if you become dissatisfied with our services. Many web companies try to lock you into proprietary software so you can’t leave them. We prefer to keep our customers happy so they don’t want to leave. And just like we want you to be a loyal Webtivity customer, you want people to find your company online and become a loyal customer. A website alone is usually not enough to accomplish those goals. That is why Webtivity Marketing & Design offers everything you need for your Internet marketing campaign.

Brand Consistency

Think about some of your favorite brands. What is it about them that sticks in your mind? Perhaps their logo? Tagline? Company colors? Companies go to great lengths to consistently advertise their brand in all advertising mediums and it is critical to their success. You are no different. Our Web Design Team will infuse your branding into your website design, print collateral, digital signage and all other aspects of your campaign. It is the only way you will make a lasting impression on your customers.

Website Content

It is most helpful for the Webtivity team to have your website content (text and pictures) prior to beginning design/development of your website. Design decisions are made based on the amount and type of content you supply, and therefore we can be much more effective for you if these materials are procured at the beginning of the process.

Customer Support System

Webtivity Marketing & Design utilizes a web-based Customer Support System so our customers can transmit materials and requests directly to our team throughout our relationship. The system is utilized for your initial project and also after launch so you can communicate requests and changes using the monthly support time you receive bundled with your Support Plan. And of course if you need to call us, we also answer our phones, which is definitely not the norm in our industry.

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Content Management Systems

Content Management Systems (CMS) – The Allure of Do-It-Yourself

Some in our industry recommend full Content Management System (CMS) websites for their clients. However it’s important to consider the benefits and disadvantages that come along with CMS. If you have an ecommerce website, then it is very important for you to be able to make changes to your products and pricing. Or if it is important for you to keep pictures or events up to date, then web applications can be integrated into your website to allow for that functionality. But if you have a reliable web design company at your fingertips, why not have them make other more extensive changes to your website?

When you don't have the time - We gotcha!

Many clients who have engaged Webtivity Marketing & Design to develop a CMS website, eventually also engage us for a Website Support Plan because they quickly learn other responsibilities such as hiring, payroll, and sales take priority over the website. The website then falls off the radar and becomes stale, which is bad for your audience and search engine optimization reasons. Clients also learn when they try to make changes to the website, they often harm the design integrity of the website because they aren’t designers. Once you harm the design of your website, your business starts looking amateurish and you lose the ability to convert visitors into customers.

WORDPRESS

WordPress Content ManagementWordPress began as a Blogging platform that was released in 2003 and has evolved over the years and has been used by many as a Content Management System in recent years.  WordPress powers over 35% of all websites on the internet! 

The core WordPress installation is a stable and secure product. It is important to note that if you require more advanced functionality from your website you will require additional plug-ins to be installed to add that functionality. Plugins can introduce security vulnerabilities to your WordPress installation. If your project requires plugins for functionality, we generally recommend paid plugins over free ones.

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Branding & Print

Cohesive Branding & Messaging

If you’re going to grow you will need a plan. Effective marketing in today’s world requires reaching out across multiple platforms with an interesting and powerful message while maintaining cohesive branding and messaging. It’s no small feat because it takes time and a solid marketing partner with experience in online and traditional marketing mediums.

Your company’s branding and marketing strategies must span consistently across all media channels—and be designed to drive traffic back to your website.

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Visual Aid Options