Online Advertising

Online Advertising / Digital Advertising

What is online advertising? Online, internet, or digital advertising is the displaying of your advertisement on search engine results such as Google, on social media channels such as Facebook, Instagram, or YouTube, or any other internet sites or mobile apps. Pay Per Click (PPC) ads are the “Sponsored Ads” that appear at the top and bottom of search engine results pages. Each time someone clicks on your ad, you pay money to the search engine company, hence the name Pay Per Click. Social media channels such as Facebook are usually pay per display. Basically for X amount of money, your ad is shown to a certain number of people.

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Search Advertising

Pay Per Click (PPC) ads are the “Sponsored Ads” that appear with search results on Google, Bing, Yahoo, etc. Each time someone clicks on your ad, you pay money to the search engine company, hence the name Pay Per Click. Effective way to appear on the first page of search results.

Social Media Advertising

Social media channels such as Facebook, Instagram, YouTube, etc. are usually pay per display. Basically for X amount of money they display your ad to a certain number of people. The number depends on amount spent and target audience. Great way to get in front of target audiences.

Remarketing Advertising

Ever view a product or website then start seeing related ads on other websites or social media. It is like it is following you all around the internet. This is remarketing. The website puts “cookies” on your computer which causing their ads to show on other website or social media.

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