Request a consult
Placeholder

Webtivity Internet Marketing Blog

Plug Into Webtivity for the Latest
Internet Marketing News


The Secret Behind a Successful SEO Campaign

August 19th, 2019 by Meredith

Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

Successful SEO Campaign

  • Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
  • Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
  • Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
  • Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
  • One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
  • A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
  • As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
  • Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
  • If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.


Fact vs Fiction: Facebook Friend Request Is A Hacker

August 12th, 2019 by Meredith

We’ve all seen them, in fact I saw one yesterday. !!!!!! Do not accept friend request from XXXXXX XXXXX she’s a hacker!!!!! But is it true? What will really happen if you accept a friend request from someone you don’t know? They will have access to your personal information (which you shouldn’t allow anyway), but if someone tells you a Facebook friend request is a hacker, does thaty really mean they will hack your computer and all of your Facebook friends’ computers? Let’s find out.

Facebook Friend Request is a Hacker

What’s mentioned above is actually a hoax and it has been running around Facebook for quite a bit of time. And while it is true that there are people out there copying profile images and names, posing as an individual, in effect creating a duplicate account, going through and requesting all of your friends again, they aren’t hackers.

Snopes provides several examples of what this hoax look like below:

  • Do not {read / open / respond to / join}
  • an {e-mail / text message / friend request / }
  • Sent by {real name / e-mail address / screen name}!
  • If you do, {you / your computer / your Facebook account / everyone on your contact list / your children}
  • Will be in danger of falling victim to a {serial killer / computer virus / hacker / predator}.

 

These messages are circulated around and around with names swapped out randomly. And with names you would know, making you more likely to believe the hoax.

One of the most widely used hoaxes is to not accept friend requests from hackers named Christopher XXXXXX and Jessica XXXXX or they will somehow figure out your computer’s ID and address.

If you open a message that contains a link, NEVER click on it. This goes for anything, a message, an email message, even if it isn’t coming from a hoax like this. Always go to the source. Links can contain a virus which can infect your computer, and can gain access to bank accounts and so much more.

There was another hoax involving all the major internet email players like Hotmail, AOL, Yahoo and others. Microsoft and Norton sent users an email warning them they might receive an email titled “Mail Server Report”. Advising them that when they opened it, they would get a disturbing message stating that “It is too late now, your life is no longer beautiful.” Users would lose everything in their computer. They were asked to pass it on immediately.

Subsequently there were different variations of this in Italy, West Africa, and again in the United States.

The bottom line is that this will continue, these are hoaxes, they’re scare tactics. Don’t spread the fire. Don’t open anything suspicious, and especially, don’t click on any links!