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5 Ways to Build Online Credibility

February 18th, 2020 by Meredith

What is it that makes a business credible online these days? When businesses are competing for the same space in Google’s SERP’s, often it comes down to which business is more credible. So let’s break down some ways to build online credibility.

Build Online Credibility

Search your business profile online and make sure that not only are all elements filled out accordingly, but that they match, and that they’re interesting to read. Add elements that would make you feel like the business is trustworthy if you were searching, such as pictures, logos, or an address. Include your staff if you have any.

Yes, we’ve said it before but blog. Become an authority – an expert in your field. Don’t just blog, but blog often. Not only does blogging increase your online search engine traffic, but it can also increase your leads, and help to back up your sales pitch if necessary.

Get active on social media accounts. More often than not, after someone finds a business online, they go looking for that business on Facebook, Twitter, or Instagram. If they find an active social media presence, that business automatically gets a leg up on the competition. By being social, you create trust and connect with your online audience. Be authentic, transparent, and be sure to listen and to respond to comments, questions, and reviews in a timely manner.

Highlight what it is that makes YOUR business unique! What makes you stand out? Whether it’s your standards, your warranty, or your timeliness. Whatever it is that makes you different from your competitor, show it, improve upon it, and make sure your customers feel good about choosing your business over another.

Nothing stands out to a potential buyer more than proof of credibility. Proof of credibility can include testimonials from previous clients, any awards your business has received, memberships/badges with credible associations, endorsements from credible sources, and even degrees from academic institutions. The more sources you provide, the more confident you will make potential consumers trust in your business.

If you need help increasing your online credibility in the Bradenton or St. Petersburg area, give us a call or reach out to us online!


Webtivity Launches New Website for Manatee Technical College

February 13th, 2020 by Didier Bizimungu

Manatee’s Premier Post-Secondary Adult, Career, and Technical Education Center!

Manatee Technical CollegeManatee Technical College is a fully accredited post-secondary technical college. MTC offers 50+ workforce training programs in the areas of business, healthcare, public service, marketing, IT, construction, manufacturing & service industries. Students prepare for national industry certifications and state licensure.

Created with Manatee Tech’s educational mission firmly in mind, this brand new state of the art website has been designed using the latest technology, so the site is compatible with today’s browsers & mobile devices. The website focuses on the students and programs that make Manatee Tech the academic nurturing environment it is. Webtivity worked with Damon to ensure all of the company’s requirements were met or exceeded.

About Manatee Technical College

For more than 50 years, MTC has served Southwest Florida by providing innovative high-demand workforce training options that include industry certifications and accreditations to help ensure career success. For more information, please visit https://www.manateetech.edu/.

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

Manatee Technical College – Contact

Valerie Viands, Ed. D. – Director

Phone: 941-751-7900