Blogging is one of the most inexpensive ways to drive traffic to your website, and bring brand awareness to your business. Not only that, but blogging is a great way to market and distribute information about your business. There are so many benefits of blogging for your business, but here are just a few.
Blogging for your business is easy. Blogging is just a collection of thoughts or facts. When you’re trying to promote your business, put together some thoughts or facts, and post it on your website. Your consumers want to learn more about you, your business, and things your business is selling, so it’s the perfect way to get that information out there!
Blogging is also a great way to boost your ranking in search engines. In fact, search engines love it when businesses blog! When a business creates a blog on a consistent basis, they’re giving Google, Yahoo, Bing, and any other search engines brand new content to index. Search engines LOVE new content! It also gives businesses a chance to utilize keywords that consumers are using to search for them in those search engines.
Blogging also shows that you’re a subject matter expert in your field, which builds trust with your consumers. If you give out good advice, you’ll be the go-to in your field. This can make you stand out from your competitors. It can also help you develop a deeper bond with your readers.
One of the biggest benefits of blogging is to provide value to your readers. If your blog includes tips or how-to advice to make their life easier, it’s much more interesting for them to read, than to read a constant sales pitch type blog. You’re increasing loyalty by providing them with free advice, which will likely have them choose your company over a competitor when they’re looking to make a purchase or need a service.
Finally, each time you create a blog post, you create an opportunity for your blog to be shared with others. It is free marketing, proving even more that your business is credible!
If you don’t have time to blog yourself, don’t worry, Webtivity has a copywriting team here in St. Petersburg and Bradenton to help work with you to create informative posts for your business!