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Benefits of Blogging for your Business

January 23rd, 2020 by Meredith

Blogging is one of the most inexpensive ways to drive traffic to your website, and bring brand awareness to your business. Not only that, but blogging is a great way to market and distribute information about your business. There are so many benefits of blogging for your business, but here are just a few.

benefits of blogging

Blogging for your business is easy. Blogging is just a collection of thoughts or facts. When you’re trying to promote your business, put together some thoughts or facts, and post it on your website. Your consumers want to learn more about you, your business, and things your business is selling, so it’s the perfect way to get that information out there!

Blogging is also a great way to boost your ranking in search engines. In fact, search engines love it when businesses blog! When a business creates a blog on a consistent basis, they’re giving Google, Yahoo, Bing, and any other search engines brand new content to index. Search engines LOVE new content! It also gives businesses a chance to utilize keywords that consumers are using to search for them in those search engines.

Benefits of Blogging

 

Blogging also shows that you’re a subject matter expert in your field, which builds trust with your consumers. If you give out good advice, you’ll be the go-to in your field. This can make you stand out from your competitors. It can also help you develop a deeper bond with your readers.

One of the biggest benefits of blogging is to provide value to your readers. If your blog includes tips or how-to advice to make their life easier, it’s much more interesting for them to read,  than to read a constant sales pitch type blog. You’re increasing loyalty by providing them with free advice, which will likely have them choose your company over a competitor when they’re looking to make a purchase or need a service.

Finally, each time you create a blog post, you create an opportunity for your blog to be shared with others. It is free marketing, proving even more that your business is credible!

If you don’t have time to blog yourself, don’t worry, Webtivity has a copywriting team here in St. Petersburg and Bradenton to help work with you to create informative posts for your business!


See the Benefit of Using the Same SEO and Web Design Company

January 20th, 2020 by Meredith

After creating a successful business, you want a successful website launch. Not only does that mean having a website that performs well and looks appealing, it also means having a website prepared for the best search engine results as possible. This is why there is a benefit of using the same SEO and web design company for your website.

SEO and Web Design Company

Using a company that provides both SEO and Web Development services enables the website designer to work with the marketing department to ensure that your new website gets off to a great start. The marketing department will use their trade secrets to improve your website’s search results from the get go. Many people don’t realize that there can be errors in your site that can only be seen by search engines, these errors will impact your potential rank and if your web design company isn’t up to date on the latest SEO trends, you’re hurting your search results online before your site is even launched.

With this in mind, there are specific tasks the marketing department needs to have in place prior to the launch of the website. By working hand in hand with the web designer, this process flows seamlessly between the two, rather than going back and forth between a few different companies. Or even worse, after the website has been launched.

When these steps are taken prior to the launch of your website, Google will index your website and begin ranking it at the launch, rather than at a later date, which is better for you. Not doing these in tandem with the launch can be costly, and sometimes those precious moments can never be recovered.

By using the same team, not only are the team members familiar with each other, there’s already a process in place. They are experienced with communicating with each other, and they can respond quickly should any problems arise.

It doesn’t matter how great your website looks or functions—if no one can find you online you simply don’t exist. Show your business to the world with Webtivity Marketing & Design! Click here to request a consult.