SEO vs. PPC or both
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SEO vs. PPC: Pros, Cons, and When to Use Each (or Both)

In the world of digital marketing, two of the most effective strategies for increasing website visibility and driving traffic are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both aim to attract visitors from search engines like Google and Bing, SEO vs. PPC operate in very different ways. Understanding the strengths and limitations of…

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off-page seo text on an image of hands at a laptop

Off-Page SEO: Boosting Your Website’s Authority and Rankings

Search Engine Optimization (SEO) is a vast field, and while on-page SEO focuses on optimizing elements within your website, off-page SEO deals with external factors that influence your site’s authority and rankings. What is Off-Page SEO? Off-page SEO refers to actions taken outside of your website to improve its credibility, relevance, and authority in the…

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Illustration depicting local SEO and search
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Local SEO: Boost Your Business Visibility

In today’s digital landscape, local search engine optimization (SEO) is essential for businesses looking to attract nearby customers. Whether you own a brick-and-mortar store, a service-based business, or a local franchise, optimizing your online presence can significantly impact your visibility, foot traffic, and revenue. This guide will walk you through the key aspects of local…

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5 Reasons Online Reviews Are Essential for Your Business in 2020
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5 Reasons Online Reviews Are Essential for Your Business in 2020

It’s an accepted fact that online reviews are essential for businesses. Online reviews build credibility, help seal deals, and encourage clients to reach to you to start a one to one conversation. All of that adds up to a vital component of a business’s online reputation management efforts. 2020 is kicking this importance into high…

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Digital Marketing Company
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Know the Risks before Hiring a Digital Marketing Company

The struggle is real when it comes to keeping a website up to date with the ever changing SEO rules, and search engine algorithms. An online presence is crucial, and having a digital marketing team that has your values is crucial as well. Hiring an outside digital marketing company means you can worry about the…

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Online Reputation Management Case Study: Increasing Your Leads by 33% in 4 Months!
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Online Reputation Management Case Study: Increasing Your Leads by 33% in 4 Months!

Online Reputation Management Case Study There are no magic bullets in digital marketing, and anyone who claims to have one most likely has bad intentions for your marketing dollars. The online landscape has one avenue that comes eerily close to producing magic-like results for your marketing efforts. Online reputation management is an often-misunderstood critical component…

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Webtivity referral program
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Referral Reward Program: Tell a Friend About Webtivity Marketing & Design

Introducing the Webtivity Referral Rewards Program! Up to $350 credit for your website and digital marketing referrals We love our clients and thank them for trusting us with their digital marketing needs. There is no greater compliment than when our valued clients refer us to their business friends. These website and digital marketing referrals have…

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keep your website fresh
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You Need to Keep Your Website Fresh, Here’s How to Do It

There are many reasons to keep a business website fresh. Customers like a fresh website, it gives them reasons to keep coming back to it. Technology is changing daily, which also makes technical reasons for keeping a website fresh. And search engines love fresh websites, so if you’re looking to rank higher in search engines, you…

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