If you have even searched Google for a service industry company, you have probably seen the Google Local Services Ads (LSA) section at the top of the search. These companies have gone through Google’s Local Services Ads signup process to run ads for a particular service industry in a particular market.
Here is how to get listed in the Google Local Services Ads. For this example, we are using the painting industry but you can use it for other service industries.
1. Verify Your Google Business Profile
Before you can run LSAs, you must have a verified Google Business Profile. This profile displays your business information on Google Search and Maps. Ensure that your business name, address, and contact details are accurate and match your official records. As of November 21, 2024, Google requires a verified profile to run LSAs, aiming to prevent fraud.
2. Check Eligibility and Sign Up for Google Local Services Ads
Many service industries are eligible for LSAs in many U.S. markets, including Tampa. To get started:
- Visit the Google Local Services Ads signup page.
- Enter your business information, including service areas and hours.
- Select “Painter” as your service category.
Note: In some cases, you might need to select “Handyman” as the primary category and add “Painting Indoors” and “Painting Outdoors” as subcategories to ensure your services are accurately represented.
3. Complete Background Checks and Verification
Google requires background checks for the business owner and any employees who will enter customers’ homes. You’ll also need to provide proof of insurance and any necessary licenses. This process can take 2–4 weeks.
4. Earn the Google Guarantee Badge
Upon successful verification, your business can earn the Google Guarantee badge. This badge builds trust with potential customers by assuring them that Google backs your services.
5. Set Your Budget and Manage Leads
LSAs operate on a pay-per-lead basis, meaning you only pay when a potential customer contacts you through the ad. You can set a weekly budget based on the number of leads you wish to receive.
Tips for Success with Google Local Services Ads
- Accurate Business Name: Ensure your business name includes “Painting” or “Painters” to attract relevant leads.
- Prompt Responses: Respond quickly to inquiries to improve your ad ranking.
- Gather Reviews: Encourage satisfied customers to leave positive reviews on your Google Business Profile, as this influences your ad placement.
- Dispute Unqualified Leads: If you receive leads unrelated to your services, you can dispute them for a refund.
Additional Marketing Strategies
While LSAs are effective, consider complementing them with other marketing efforts:
- Google Ads (PPC): Run pay-per-click campaigns targeting specific keywords like “house painter in Tampa” to reach more customers .
- Local SEO: Optimize your website and online presence to appear in organic search results for local painting services.
- Social Media Marketing: Use platforms like Facebook and Instagram to showcase your work and engage with the community.
Click here to learn the difference between LSAs and Google Ads
