The Microsoft Advertising (formerly known as Bing Ads) platform represents a unique money-saving opportunity for the savvy advertiser. Microsoft Advertising has the ability to reach Yahoo Search users, Bing search users, and partners from one seamless platform. It is estimated that this audience reaches over 66 million users all over the world. These users cannot be reached by Google Ads in the majority of cases, offering an unparalleled opportunity. Microsoft continues to improve Microsoft Advertising with easy importation of Google Ads data.