Today’s advertiser cannot afford to ignore Instagram Advertising. As of June 2018, Instagram, has over one billion monthly active users. When Instagram was acquired by Facebook, it was integrated with the Facebook Advertising platform making it a lot easier to access and manage. Now you can use the same targeting tools such as audience building and budget creation. Instagram now features the same ad types as Facebook such as display, video, and status ads. Its relatively new entrance makes it an affordable yet profit rich platform for small to medium sized business owners to reach their target audience.