Influencer Marketing: Finding & Collaborating with Micro‑Influencers
In today’s digital-first marketing landscape, influencer marketing has become a powerful strategy for brands seeking authentic engagement. While celebrity influencers once dominated the scene, many businesses are shifting focus to micro-influencers—individuals with smaller but highly engaged followings, typically between 1,000 and 100,000 followers. These influencers often deliver higher ROI and greater trust among niche audiences,…