- How can I get my website on the first page of the Search Engines?
- Why are my visitors NOT buying?
- How can pay per click work
for my Business?
- How can I build online relationships with my customers?
- Why do I need a mobile website?
How Can I Get My Website
on the First Page of the Search Engines?
March to the Top
Have you ever wondered why your competitors outrank you in the search engines? Have you ever speculated what strategies you could deploy to overtake them? Eliminate the uncertainty with a search engine optimization campaign through Webtivity Design Solutions.
We use industry-leading diagnostic software to discover deficiencies with your website and current SEO strategy. More importantly, we will identify gaps in your competitors' strategies and show you exactly what type of campaign you need to overtake them. Throughout your campaign we monitor your competitors to determine how they change their strategies in response to your success. That keeps you one step ahead of them at all times.
Learn more about building a successful SEO campaign.
Why Aren't My Visitors Buying?
Convert Visits Into Sales
What would you do if you employed sales staff who weren't performing? Would you simply keep them on staff or would you make adjustments to their approach that makes them more effective in their sales positions? Your website is no different.
Critical examination of your website traffic statistics and traffic funnels provides insight into improvements that must be made to improve conversions. How do potential customers react to your website when they arrive? How much time do they spend on your website? Positioning your website in the search engines is only the start of a sound online marketing strategy. If potential customers arrive on your website and don't connect with your message they will never buy from you. Changes to your layout, overall hierarchy, website copy and call-to-action can significantly increase the number of people who contact you as a result of visiting your website.
Learn more about the necessity of Conversion Rate Optimization.
How Can I Make PPC Work for my Business?
Convert Clicks Into Sales
Have you tried to manage your own Pay Per Click campaign? How have you measured the effectiveness of your campaign? If you're measuring success by where your ads are positioned you are likely spending way too much money on your campaign. Even worse you likely have no idea how much business you're getting as a result of your campaign.
The search engines love it when businesses try to run their own PPC campaign because they know businesses don't have the expertise to optimize it. Without a properly configured PPC account, optimized ad copy, specially designed landing pages and proper analytics tracking you will spend more money on your campaign than necessary. That means more profits for the major search engines and lost revenue for your company.
Learn more about developing an effective Pay Per Click campaign.
A Two-Way Street Called Social Media
Imagine you're at a cocktail party. You're walking around the room and you hear conversations taking place all around you. If you decided at that moment you wanted to be the most annoying person in the room, what would you do? You could stand up on a chair and start yelling at everyone. You could walk up to people engaged in a conversation, invade their personal space and try to change the subject to something you wanted to talk about. It wouldn't be long before someone would grab you by the scruff of the neck and escort you out.
Social media gathering places are no different, and in many ways your online audience can be even more sensitive to such bellicose behavior. That's why you need to be sure your social media campaign is designed to engage your audience while respecting acceptable social norms.
Learn more about building an engaging Social Media Marketing Campaign.
Why Do I Need a Mobile Website?
Cater to Customers On The Go
How much time do your customers spend on their smart phones surfing the Internet? What information do they want to learn about you while they're on the go? According to comScore, mobile web browsing is steadily increasing almost 90% year over year, and users spend approximately 5 hours per month browsing websites on their smart phones. If you ignore the mobile market you are losing potential business.
Mobile web browsers do not have the same flexibility as normal web browsers and mobile phone screens are much smaller than a computer monitor. That means when mobile users access your website they should be served a website that is specially developed for viewing on a phone. Mobile visitors want access to specific information and want to retrieve it quickly. If you don't have a website that is specially designed to receive that targeted traffic, it is likely mobile visitors will get frustrated and leave.