How Exactly Do Search Engines Work?

We know we open an internet search page, type in what we’re looking for, and hope we get what we’re looking for. But what is actually going on? Many consumers don’t actually know how search engines work. And even more just click on the first thing that pops up, which...

Recommendation Engines

Helpful? or Diversity Suppressor? Search engines and social platforms have been stridently moving toward a “recommendation engine” model over the past several years.  That means they track past behavior and try to figure out what information to serve to...
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