by Didier Bizimungu | Mar 10, 2017 | Local Search, Marketing, Search Engine Optimization, Search Engines, Social Media, Tips, Webtivity Designs
Why do online reviews matter? You already know that online reviews are feedback left by past customers on websites, but why should you even pay attention to them? There are hundreds of reasons why online reviews make a powerful online marketing tool. Most important of...
by Troy Newport | Jan 24, 2013 | Search Engines, Social Media
Helpful? or Diversity Suppressor? Search engines and social platforms have been stridently moving toward a “recommendation engine” model over the past several years. That means they track past behavior and try to figure out what information to serve to...
by Troy Newport | Oct 17, 2012 | Search Engine Optimization, Search Engines
Google Announces New Tool in Your SEO Arsenal One of the primary factors Google takes into account when determining your website’s rankings are the quality and relevant websites that link to you. As an example, if you are a certified Whirlpool technician and...
by Troy Newport | Aug 30, 2012 | Search Engine Optimization, Search Engines
Response: “Not Without a Culture Change” One of the biggest challenges in our industry is the endless cornucopia of bad advice, misinformation and misunderstanding about Search Engine Optimization (SEO). A basic thing to understand about SEO is that it is...
by Troy Newport | Jul 17, 2012 | Search Engine Optimization, Search Engines
Spider-Man Would Approve If you went to see The Amazing Spider-Man movie you probably noticed Peter Parker doing online research using the Bing search engine. Those scenes have been somewhat of a joke in the online marketing community, because EVERYONE knows that a...
by Troy Newport | Apr 26, 2012 | Keywords, Search Engine Optimization, Search Engines
3% of Searches Affected The Google Search Blog has confirmed the “over-optimization” penalty has been factored into the Google search algorithm and made live. They are calling it the “webspam algorithm update”. Google estimates these latest changes will affect...
