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We know we open an internet search page, type in what we’re looking for, and hope we get what we’re looking for. But what is actually going on? Many consumers don’t actually know how search engines work. And even more just click on the first thing that pops up, which is usually an ad. When…
Why do online reviews matter? You already know that online reviews are feedback left by past customers on websites, but why should you even pay attention to them? There are hundreds of reasons why online reviews make a powerful online marketing tool. Most important of all is customer relationship management. Client satisfaction is the cornerstone…
Helpful? or Diversity Suppressor? Search engines and social platforms have been stridently moving toward a “recommendation engine” model over the past several years. That means they track past behavior and try to figure out what information to serve to you based on that past behavior. In other words, instead of giving you a ‘true’ set…
Google Announces New Tool in Your SEO Arsenal One of the primary factors Google takes into account when determining your website’s rankings are the quality and relevant websites that link to you. As an example, if you are a certified Whirlpool technician and the Whirlpool.com website lists your business and links to your website, that…
Response: “Not Without a Culture Change” One of the biggest challenges in our industry is the endless cornucopia of bad advice, misinformation and misunderstanding about Search Engine Optimization (SEO). A basic thing to understand about SEO is that it is not the be-all-end-all. It is only a single tool in your online marketing toolbox. SEO…
Spider-Man Would Approve If you went to see The Amazing Spider-Man movie you probably noticed Peter Parker doing online research using the Bing search engine. Those scenes have been somewhat of a joke in the online marketing community, because EVERYONE knows that a geek like Peter Parker would use Google to do online research! Since…
3% of Searches Affected The Google Search Blog has confirmed the “over-optimization” penalty has been factored into the Google search algorithm and made live. They are calling it the “webspam algorithm update”. Google estimates these latest changes will affect approximately 3.1% of English websites. In comparison, their initial Panda update in February, 2011 affected over…
Recent Google Changes Address Hacked Websites While doing research for a client I came across a Google result that would send chills up my spine if I were the website owner. The screenshot at right shows a Google result page where the top result has been flagged by Google as being “compromised“. If you look…