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We know we open an internet search page, type in what we’re looking for, and hope we get what we’re looking for. But what is actually going on? Many consumers don’t actually know how search engines work. And even more just click on the first thing that pops up, which is usually an ad. When…
It’s an accepted fact that online reviews are essential for businesses. Online reviews build credibility, help seal deals, and encourage clients to reach to you to start a one to one conversation. All of that adds up to a vital component of a business’s online reputation management efforts. 2020 is kicking this importance into high…
Online Reputation Management Case Study There are no magic bullets in digital marketing, and anyone who claims to have one most likely has bad intentions for your marketing dollars. The online landscape has one avenue that comes eerily close to producing magic-like results for your marketing efforts. Online reputation management is an often-misunderstood critical component…
Every business is trying to jump to the top of Google’s search results. With everyone vying for that top spot, it’s important to take each page of your business website, and position it for the best results possible. People are always searching for something “near me” and you can’t just keyword load “near me” or “close…
Why do online reviews matter? You already know that online reviews are feedback left by past customers on websites, but why should you even pay attention to them? There are hundreds of reasons why online reviews make a powerful online marketing tool. Most important of all is customer relationship management. Client satisfaction is the cornerstone…
That is the title of an email I received the other day, and boy did it burn me up! Not because it’s untrue. Just the opposite: inconsistent information on the web about your business can seriously hurt your SEO. What burned me up is the email came from a service that claims to help you…
Privacy. It’s a topic that Google seems to be deeply concerned with recently. As of September, 2013, Google announced it would be encrypting all keyword searches – in the name of protecting your privacy. But at about this time, Google also announced that it would also be using your name, face, reviews, and social networking…
Many of us look at online reviews when trying to decide whether or not to buy a product. eBay may have brought the online customer review into the mainstream consciousness. At least for me, it was a critical part of deciding whether or not I trusted a seller. These days there are customer reviews attached…
Increasing Rankings Not Allowed TripAdvisor just sent an email notification to their customers that a company has been contacting TripAdvisor customers and offering to “boost their TripAdvisor ranking”. This is against TripAdvisor’s business model and they are apparently taking steps to prevent this from occurring. The email message is below as well as a screenshot…
Google Transitions to Google+ Pages for Business Google has been trying to get more subscribers to Google+ and they implemented a change this week that they hope will begin to increase adoption. This week Google phased out Google Places, which contained company information, maps, directions, and customer reviews. Google Places has been replaced with Google+…