Author: Webtivity

Why Digital Marketing is Necessary for Business. In the digital marketing field, we are experiencing a change in the way businesses operate. Almost any good or service can be sold or advertised online which is the reason why most companies have changed their strategies on how to advertise their products. The goal of internet marketing…

Preparation Like all great written content, your first step should be research. Research, research, and research again. Whether it is Google, an Encyclopedia, or your grandma Lucille, I don’t care what source you use, but be sure to run your topic through a rigorous test process to make sure your content will reach or even…

What is branding? A lot of folks mistakenly think that if you slap a logo on something, that you’ve branded yourself or your business. Throw up a website and dress in your company colors–BOOM! Branded! It couldn’t be further from the truth.  Every day, right around noon, Leslie Ciccone owner of Swah-rey, St. Petersburg’s premier…

At the beginning of every year we say to ourselves that we’re going to do better. We’re going to obtain more money, work on our health, and improve our relationships. In the business world, we usually only focus on the money part. Fortunately, these things are all connected in a personal and career sense. Below…

If you missed The Grand Central District‘s Holiday Mixer, below are the tips we presented to help market your business during the holiday season:   Light Up the District! We’re encouraging all businesses to keep their lights on through the month of December. This helps unify district by displaying all of the storefronts. Promotes your…

While many people are divided on the concept of Black Friday shopping and how it takes over Thanksgiving mindset, many can agree that Small Business Saturday is a day worth supporting. Small Business Saturday is  a movement dedicated to the mom and pop shops- the brick and mortars that make up 27 million businesses in…