SEO vs. PPC: Pros, Cons, and When to Use Each (or Both)
In the world of digital marketing, two of the most effective strategies for increasing website visibility and driving traffic are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both aim to attract visitors from search engines like Google and Bing, SEO vs. PPC operate in very different ways. Understanding the strengths and limitations of…