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In the world of digital marketing, two of the most effective strategies for increasing website visibility and driving traffic are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both aim to attract visitors from search engines like Google and Bing, SEO vs. PPC operate in very different ways. Understanding the strengths and limitations of…
The struggle is real when it comes to keeping a website up to date with the ever changing SEO rules, and search engine algorithms. An online presence is crucial, and having a digital marketing team that has your values is crucial as well. Hiring an outside digital marketing company means you can worry about the…
Introducing the Webtivity Referral Rewards Program! Up to $350 credit for your website and digital marketing referrals We love our clients and thank them for trusting us with their digital marketing needs. There is no greater compliment than when our valued clients refer us to their business friends. These website and digital marketing referrals have…
It’s 2018 and you, as a business owner, are inundated with offers and tools to grow your business in the digital arena. One of the newcomers on the digital marketing field is a method called geofencing. But just what is geofencing and how can you use it to grow your business? Webtivity Marketing & Design…
We hear increasingly from potential clients they don’t want to use Google AdWords because “we did that for a while and all we did was burn through a bunch of money with no return.” We have had great success leveraging AdWords for our clients so we know it can work–if done properly. In order to…
Google recently decided to strip out all keyword data from organic non-paid search traffic. Here is how you can get back some of the that information by linking your Google Webmaster Tools account with a Google AdWords account, even if you’re not actively running AdWords Ads. 1. First, make sure you already claimed and verified…
What is it and How Does it Impact Me? Google is a money-making machine, and the bulk of their annual revenue comes from their advertising channel. You’ve probably gotten a postcard, email or phone call from Google encouraging you to use AdWords (also called PayPerClick) to advertise your business online. Google’s ad revenue increased from…
Traffic vs. Conversions(originally posted on the Manatee Chamber of Commerce Blog) Over the past few years Google AdWords (also called Pay-Per-Click or PPC) has started getting a bad name because of the way some internet marketers and large media companies have misguided their customers. If someone is running a PPC campaign for you and the…
Leveraging Google’s Display Network Ecommerce has been one of the bright spots in our bad economy, growing at a rate of 12.6% in 2010. It can be a great way for businesses to stabilize revenue during traditionally slow times. But ecommerce website owners are often at the mercy of an online marketing consultant who doesn’t…
Does It Have to be Such a Wild Ride? In last week’s blog post I talked about the wider adoption of ecommerce and how rapidly it has grown over the past few years. This week I would like to explore the topic further. Anyone familiar with our market has heard people talk about “season”, which…