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What is branding? A lot of folks mistakenly think that if you slap a logo on something, that you’ve branded yourself or your business. Throw up a website and dress in your company colors–BOOM! Branded! It couldn’t be further from the truth. Every day, right around noon, Leslie Ciccone owner of Swah-rey, St. Petersburg’s premier…
At the beginning of every year we say to ourselves that we’re going to do better. We’re going to obtain more money, work on our health, and improve our relationships. In the business world, we usually only focus on the money part. Fortunately, these things are all connected in a personal and career sense. Below…
If you missed The Grand Central District‘s Holiday Mixer, below are the tips we presented to help market your business during the holiday season: Light Up the District! We’re encouraging all businesses to keep their lights on through the month of December. This helps unify district by displaying all of the storefronts. Promotes your…
While many people are divided on the concept of Black Friday shopping and how it takes over Thanksgiving mindset, many can agree that Small Business Saturday is a day worth supporting. Small Business Saturday is a movement dedicated to the mom and pop shops- the brick and mortars that make up 27 million businesses in…
Attention all high school sophomores!! The Junior Leadership Manatee program is now accepting applications for the 2015-2016 class. Applications must be postmarked by May 30, 2015 to be considered. Junior Leadership is designed for teens interested in becoming future leaders by enhancing their knowledge of community resources, current issues and other factors influencing the direction…
Food for thought: 330 Million Americans using some 200 Million smartphone devices who tend to use their smartphone as ones ‘life remote’. A May 2014 study from Google revealed near 60% of consumers use Google search every month to find ‘local’ information in which 1 in 5 local searches leads to an in-store purchase. These…
About Google Alerts Google Alerts is a service that monitors the web for keyword topics you want to track, such as your name, company name, product name, etc. Based on criteria you provide Google delivers the results to your e-mail. This service is useful for many reasons, such as monitoring the web for specific information…
Troy Newport from Webtivity Marketing & Design will be participating in a panel discussion of local news organizations and advertising agencies. Not sure how to contact reporters? Write a press release? Track your company’s mentions online? Learn from the pros how to develop your advertising campaign, track your brand and stage an event (press conference,…
If you’ve had a website for any length of time you’ve likely been spammed by someone who claims to be an expert, specialist, guru, Jedi, or whatever other self-aggrandizing expression they use to describe their online marketing prowess. The email probably told you they’ve noticed your rankings have dropped, you can’t be found on the…
If Disney spent a Billion–yes with a B–dollars on an initiative, you should probably pay attention, right? (That’s a trick question, the answer is Yes.) What did they spend all that money on? Friction reduction. That means they are trying to make it easier to do business with them. They want you to get you…