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The Myopia of SEO
It’s not your fault — you’ve been conditioned to ask for it. It’s a buzzword you’ve heard over and over again. You’ve gone to workshops, you’ve read blogs, you’ve seen ads for it, you get spam through your website every day for it. “Rank #1!” SEO SEO SEO. What if I told you SEO isn’t…
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Webtivity Selected for Tampa Bay Beaches Chamber Social Media Campaign
Webtivity has been selected to develop a comprehensive social media strategy for the Tampa Bay Beaches Chamber of Commerce. The initial phase of the relationship will include optimizing existing social media properties and evaluating current strategies. Future phases will include refining messaging, cultivating a more active audience in the areas of tourism and local business,…
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Workshop: The Evolution of SEO
Search Engine Optimization has evolved, and that means your strategies must evolve too! Join Troy Newport of Webtivity Marketing & Design as he explains how the internet views your business and can introduce potential customers to your door–if you do things right! Some of the topics to be covered: meaning of “semantic search” role of…
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The Snapchat Discussion We Should Be Having
Since “The Snappening” happened last week and tens of thousands of photos and videos leaked onto the internet several people have asked my opinion about it. During conversations some have said things like, “Don’t take naked pictures of yourself and send them to people if you don’t want them going public!” Others have exclaimed, “We…
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Facebook “Nearby Friends” Setting
Every so often I check my Facebook settings to make sure they didn’t surreptitiously change my privacy settings. Last night I checked my “Nearby Friends” setting to make sure I’m not sharing my current location to hundreds of people I don’t really know. It was turned off. Good! Except, wait a minute… Near the bottom…
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My Lawyer Made Me Change the Title of this Blog Post
Whenever I hear clients ask about Yext, it’s all I can do to stop myself from facepalming. That being said, Yext is not without appeal. I understand local search optimization to the average person is at best confusing, and the relationship between local ecosystem directories can easily be described as “complicated”. Patience is certainly a…
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Still Looking for the Magic Pill
Business owners are constantly bombarded with marketing messages from companies in our industry: “#1 Google Rankings Guaranteed!”“5000 Facebook Followers in a Week!”“Get Rid of Negative Reviews!” Yelp released a PSA to their business owners warning of reputation management companies who claim to work with Yelp to perform services such as removing negative reviews, boost ratings,…
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Disillusion With AdWords
We hear increasingly from potential clients they don’t want to use Google AdWords because “we did that for a while and all we did was burn through a bunch of money with no return.” We have had great success leveraging AdWords for our clients so we know it can work–if done properly. In order to…
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