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Let the Shopping Begin!
Helpful Tips for Online Shopping We see the horror stories on the news every holiday season– people getting trampled squeezing through the door of their favorite retailer trying to get their hands on one of the few “doorbuster” items that were advertised to draw the crowd. Those stories and experiences may be why Cyber Monday…
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2011 Tri-Chamber QR Scavenger Hunt
Great Prizes, Great Fun! If you attended the 2011 Tri-Chamber Event hosted by the Manatee, Sarasota and Venice Chambers of Commerce, you may have registered to play the QR Scavenger Hunt. Attendees with smartphones used their favorite bar code scanner app to scan QR’s placed at all Manatee Chamber booths and around the Convention Center. Each…
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The Cost of Cheap
What’s the trade-off? Have you ever stopped to wonder how one company can offer a product at a much lower price than another? As an internet marketing company, we are exposed to many businesses in many industries that operate under many different business models. As we delve into the discovery process with each of our…
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EdgeTech Document Shredding
Free Community Shred Days EdgeTech Document Shredding helps businesses minimize risk and maximize security with affordable, on-site document shredding. In the month of November, EdgeTech is offering a great service for residents of Venice, Nokomis and Sarasota: Free Community Shred Days! This service is offered to residents only. Sorry but no commercial shredding! Residents can…
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Pay Per Click 101
Traffic vs. Conversions(originally posted on the Manatee Chamber of Commerce Blog) Over the past few years Google AdWords (also called Pay-Per-Click or PPC) has started getting a bad name because of the way some internet marketers and large media companies have misguided their customers. If someone is running a PPC campaign for you and the…
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Remarketing With PPC
Leveraging Google’s Display Network Ecommerce has been one of the bright spots in our bad economy, growing at a rate of 12.6% in 2010. It can be a great way for businesses to stabilize revenue during traditionally slow times. But ecommerce website owners are often at the mercy of an online marketing consultant who doesn’t…
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The Seasonal Rollercoaster
Does It Have to be Such a Wild Ride? In last week’s blog post I talked about the wider adoption of ecommerce and how rapidly it has grown over the past few years. This week I would like to explore the topic further. Anyone familiar with our market has heard people talk about “season”, which…
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Planning for the Future
Ecommerce Growth Everyone agrees it has been a tough economy, but most people also realize there are bright spots in any bad economy. One of the bright spots over the past year and a half has been ecommerce. According to Forrester Research In 2010 ecommerce grew at 12.6%, to a total of $176.2 billion. Current…
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Selling on Social Media
STOP SHOUTING AT ME!!!!! Recently I was a guest speaker for the Suncoast Technology Forum, speaking on the topic of social media marketing. During my presentation I asked for some feedback from the audience regarding their experiences with LinkedIn and my fears seem to be confirmed. I have grown accustomed to people misguidedly using Facebook…
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