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What does it mean to activate your customer? It means getting them motivated to make the next step in the customer life cycle. This could mean visiting your website, clicking on an ad, sharing a social media post, and hopefully making a purchase. To activate your customer with content, you need to make them feel attached…
What is ADA Compliance? What are the Dangers of Being Non-compliant? Who is Most at Risk of Legal Challenges? What are the Benefits to Being ADA Compliant? How to Test for Being ADA Compliant How to Become ADA Compliant in 5 Easy Steps The Future of ADA Compliance What is ADA Compliance? What is ADA?…
Every business is trying to jump to the top of Google’s search results. With everyone vying for that top spot, it’s important to take each page of your business website, and position it for the best results possible. People are always searching for something “near me” and you can’t just keyword load “near me” or “close…
In the headline-driven web and the bumper sticker world in which we live, misinformation is all around us. Bloggers and news websites write candy-coated headlines to try to entice the all-important click to their website, and information consumers are so inundated with noise they don’t take the time to truly read any longer. In the…
While we are heading into the holiday shopping season this is a very simple thing to do that can greatly improve a customer experience. It’s always the little things that make the difference, and sometimes it’s the little things that they might not even notice. After a customer has ordered, if your shopping cart software provides…
UPDATE: Buffalo Wild Wings has updated their site since this post was originally written. I’ve included an update at the bottom. Last Thursday I was craving some buffalo wings from my favorite wing place, Buffalo Wild Wings. Being Thursday I knew they were offering their “Boneless Thursdays” special. I just wanted to call in my…