Every business is trying to jump to the top of Google’s search results. With everyone vying for that top spot, it’s important to take each page of your business website, and position it for the best results possible. People are always searching for something “near me” and you can’t just keyword load “near me” or “close to me” in all the pages of your website. Here are some tips to make your location page work harder for your business website.
Business Name, Address, and Phone Number
Be sure that your Business Name, Address, and Phone Number appear exactly the same as it does on your Google My Business Profile, as well as all other citations you have claimed.
Include photos in your location page, with correct ALT tags. Don’t just have outdoor photos, have photos showing the interior of your business as well. This allows potential customers to see what to expect when they arrive. Exterior photos should include your sign, a parking lot, as well as nearby businesses; this is especially helpful for new businesses and if your business is in a strip mall.
Describe Business Location
Include your business location, and what makes your location unique. If you have several locations, don’t just copy and paste the same info while changing out the city.
CTA (Call to Action) Options
Use CTA’s which are helpful to the user such as directions with a link to Google Maps, a link to request an appointment, a button to shop now, or a call now button.
When you’re including directions to your business, it’s an excellent way to add some geographically specific keywords to your page.
Optimize for SEO
Be sure to optimize the location page for SEO. This includes images, the title, and the meta data of course. The meta data will be used for the SERP (Search Engine Results Page), so it should include your brand, the location keyword, as well as your keyword; all of which should have been in the title too. The meta data allows a bit more space for extra selling tips!
Your website is your 24/7 sales tool so your website must be ready to receive visitors and convert traffic into sales. We work with you to understand how you approach your business and industry, your customer acquisition tactics, and most importantly your competitors and how you position yourself against them. With this information we solidly position your business online and become your partner in success.
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