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5 Ways to Handle Online Reviews to Win Customers

Why do online reviews matter? You already know that online reviews are feedback left by past customers on websites, but why should you even pay attention to them? There are hundreds of reasons why online reviews make a powerful online marketing tool. Most important of all is customer relationship management. Client satisfaction is the cornerstone…

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Still Looking for the Magic Pill

Business owners are constantly bombarded with marketing messages from companies in our industry: “#1 Google Rankings Guaranteed!”“5000 Facebook Followers in a Week!”“Get Rid of Negative Reviews!” Yelp released a PSA to their business owners warning of reputation management companies who claim to work with Yelp to perform services such as removing negative reviews, boost ratings,…

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The Internet is Dead!

In the headline-driven web and the bumper sticker world in which we live, misinformation is all around us.  Bloggers and news websites write candy-coated headlines to try to entice the all-important click to their website, and information consumers are so inundated with noise they don’t take the time to truly read any longer.  In the…

Don’t Be Ugly

Over the past several months I’ve been unhappy about the new Facebook review feature they added, and many of my sentiments were outlined in this article released by ZDNet yesterday.  After having my feelings validated, I decided to write an article about our own experience with Facebook reviews. What has amazed me over the past…