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Preparing for the Rebound Today I had the pleasure of presenting a workshop to a talented group of real estate professionals at the MAR Tech Tune-Up Conference. Part of what I really love about my job is meeting new people who work in various industries, come from different backgrounds, and look at the world from…
Making Your Social Media Successful I have this discussion with every person who approaches us about social media marketing. It seems the same false perception that has pervaded the website world (build it and they will come) also has leaked into the social media realm. In case you haven’t noticed, there is a lot of…
And Damage Trust in Your Business I didn’t post this on Friday even though I really wanted to take some time to vent. My parents always instructed me to take a deep breath if I am frustrated or upset and collect my thoughts before speaking. After careful consideration I decided I was too perturbed to…
Marketing Gone Bad It seems like I’m always writing about the bad stuff in our industry. But we see it everywhere and people fall for this stuff all the time! If no one fell for ‘Nigerian Lottery’ and ‘Guaranteed #1 Ranking on Google’ scams all of it would simply disappear and the world would be…
Using Video for Education and Trust During our first conversation with Steve Lavely, a Personal Injury Attorney with Lavely & White, P.A., Mr. Lavely expressed concern about the reputation attorneys have, and how many attorney referral services are harming his industry. As a result he wanted his website to be an educational resource for potential…
For those of you who missed this update from Microsoft regarding their Tag service– as had been speculated they will be charging for more “advanced” features of the Tag service. Read their Terms of Use for more information: From: Tagwire <microsoft@email.microsoftemail.com> Date: Sat, Dec 4, 2010 at 2:57 PM Subject: Important Notice: Updates to Microsoft Tag…
Dear Angie’s List: I’ve seen your four or five commercials. Over, and over, and over again. I get it–the painter stormed out of the room, his red shoe leading the way… Sheeesh!! Because these few same commercials have been running incessantly for what seems an eternity, whenever they appear on my boob-tube it’s like fingernails…
Treat Your Web Address Like Your Social Security # Around the holidays we hear a lot of stories about identity theft, so it seemed timely to do a post about protecting your company’s online identity. We have been in business for over 10 years and have seen the bad and ugly in our industry, and…
Use your smart phone to save money The National Retail Federation expects U.S. holiday sales to increase by 2.3% this year; a 1.5% increase over last year. If you plan on increasing your holiday spend this year, why not make sure you’re getting the best deals? We have been showing our clients the capabilities of…
YouTube was launched in 2005, and Google bought them in 2006 for over $1.6 billion. Two years later Hulu was launched, a service that allows users to watch TV programs and movies. The way we interact with the Internet has changed drastically as broadband connections become more prevalent across the United States. There were over…