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Search Engine Optimization (SEO) is a vast field, and while on-page SEO focuses on optimizing elements within your website, off-page SEO deals with external factors that influence your site’s authority and rankings. What is Off-Page SEO? Off-page SEO refers to actions taken outside of your website to improve its credibility, relevance, and authority in the…
What is it that makes a business credible online these days? When businesses are competing for the same space in Google’s SERP’s, often it comes down to which business is more credible. So let’s break down some ways to build online credibility. Search your business profile online and make sure that not only are all…
Value Proposition at its Worst A colleague told me a funny and unbelievable story that sparked today’s blog post. While he was leaving the office the other day he noticed a man standing outside the office next door. Apparently the man was estimating how much it would cost to move their office to a new…
Google Ads Case Study The fundamentals of a successful Google Ads campaign are simple – the steps to get there, not so much. Getting to that coveted spot of a constantly improving advertising campaign requires a holistic approach that begins with the client and ends with well-executed strategy. In this Google Ads case study we’ll…
Building on three successful years of partnership, the South Florida Museum and Webtivity Design Solutions have renewed their annual Corporate Partnership agreement. The partnership began in 2008 when Webtivity tackled the difficult task of pulling together the major aspects of the nonprofit organization—a multitude of museum galleries, the Bishop Planetarium Theater and Parker Manatee Aquarium…
A business website is like an online storefront. This is how customers are attracted to your brand, store, or business. This is where you introduce your services or products, and let them know how your service or product can help them. Having a web design team in conjunction with a marketing team can make a…