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“Our Work Is Proprietary” Some SEO companies will try to convince you that the services they provide are super-secret and proprietary and will try to assign copyrights to the work they perform for you. If you have read anything Google has to say about search engine optimization, you know there are no super-secret methodologies to…
SEO Poisoning Attacks This isn’t necessarily something you will come across when engaging an SEO company for search engine optimization services, but it is definitely something to be aware of when you’re surfing the web. Cyber criminals love to monitor search trends and target popular search phrases for their attacks. So if you’re searching for…
“We Will Create Doorway Pages for You!” Entry pages, portal pages, gateway pages, jump pages, doorway pages: whatever you call them they do not provide a tangible SEO strategy for your business. In the old days, these tactics worked, but search engines quickly realized there was a lot of clutter making its way into the…
“We guarantee 10,000 visitors per week to your website!” This scam is sometimes referred to as a Guaranteed Traffic Program. If you fall for this scheme, you likely will be getting traffic through one of two sources: automated bots and/or porn sites. It is fairly easy for anyone with basic programming skills to pull off…
“You can be a part of our network of clients!” We frequently talk to our clients about short-term gains vs. long-term benefits. Consumers don’t realize many tactics used by their SEO company is focused on the short-term. Don’t be confused by what I’m saying here: Search Engine Optimization is a long-term commitment that requires a…
“We have software that automatically writes copy for your website!” In case you haven’t learned this lesson in life yet, I hate to be the one to break it to you: shortcuts often come at a high cost. This shortcut your SEO company may be taking is no exception. As you may be aware, Google…
“We’ll give you a free trial!” This is a scary one. Search engine optimization entails a lot of work. There is no one in their right mind who would give it away for free, especially at the beginning of your campaign. There is a ton of research, analysis and setup required to get your campaign underway, so…
“You got 10,000 Hits this month!” Some of you may remember those old “Hit Counters” that used to be on the bottom of every website. Ever wonder why Hit Counters went away? Because it’s not a useful SEO metric! You should be tracking the number of “Unique Visitors” to your website, not Hits. That’s because…
“Buy expired domains and point them at your website!” This tactic is frowned upon by the search engines, and Google has vociferously announced their displeasure with this tactic and their plans to change their algorithm to combat it. The reason it works is because as a website builds history and “trust” with the search engines,…
“I know someone at Google!” Really? You know someone at Google? And they feed you proprietary information?? Even though engineers and employees in-the-know at search engine companies sign strict non-disclosure agreements? And even though they would go to jail for disclosing company trade secrets, they still give you that information?? Wow, what a pal!! True…